# Racoon-Eyed Editorials Models Get Mysterious for James Mountford Editorial By Shelby Lee Walsh | Published 2009-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-mountford-editorial References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/james_mountford_) & [jamesmountford](http://www.jamesmountford.com/darkness-falls/?nggpage=7) Racoon-eyed models riddle James Mountford’s [seductive editorial](https://www.trendhunter.com/trends/il-pranzo-campaign) entitled ‘Darkness Falls.’ The photos are rich with mystery as all of the models have [black smokey eyes](https://www.trendhunter.com/trends/rose-exposed-eye-colour-quad) contrasted against curiously clown-colored hair. Mountford is definitely an up-and-comer having shot editorials for [Vogue](https://www.trendhunter.com/trends/vogue-singapore-magazine) as well as having the pleasure of photographing the highly-praised style icon Chloe Sevigny. I’m not sure what’s next for Mountford, but I can tell you one thing - it’s going to be hot (just like the photos above). ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 65% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Mysterious Editorial Photography:** Using racoon-eyed models with black smokey eyes and clown-colored hair, there is an opportunity for disruptive innovation in creating mysterious and captivating editorial photographs. - **Up-and-coming Fashion Photographers:** With James Mountford's rise in the fashion industry, there is potential for disruptive innovation in the field of fashion photography, exploring new styles and techniques. - **Seductive Vogue Editorials:** As James Mountford's editorial work gains recognition in Vogue, there is an opportunity for disruptive innovation in creating seductive and captivating editorials that push the boundaries of fashion photography. ### Industries Being Reshaped - **Fashion Photography:** Disruptive innovation opportunities in the fashion photography industry could involve experimenting with unconventional makeup and hair styling choices to create compelling and unique visual narratives. - **Fashion Publishing:** In the field of fashion publishing, there is room for disruptive innovation by featuring visually striking editorials that challenge traditional beauty standards and provoke intrigue in the audience. - **Fashion Styling:** Disruptive innovation opportunities in fashion styling could involve creating new and unconventional beauty looks that blend contrasting elements to create captivating and mysterious visuals. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md)