# Sweet Selfie Deliveries Founder James Middleton Says Boomf's Next Step is Tricycle Delivery By Alyson Wyers | Published 2014-07-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/james-middleton References: [psfk](http://www.psfk.com/2014/07/boomf-tricycle-on-demand-selfies.html) & [nymag](http://nymag.com/thecut/2014/05/qa-james-middleton-on-his-marshmallow-empire.html) While hardly the most famous Middleton sibling (sis Kate is the Duchess of Cambridge and married to Prince William), James Middleton is the mastermind behind [digital marshmallow-printing startup](https://www.trendhunter.com/trends/williams-sonoma) Boomf. The new venture involves printing up to nine [Instagram](https://www.trendhunter.com/trends/santa-claus-deliveries) pictures in the form of a marshmallow. Now the 'new age Willy Wonka' is hoping to have these sweet social media treats deliverable within 3 to 4 minutes via a refurbished tricycle. Previously only available online, the newly independent company hopes to alter their means of production and retail process through the Bod-Pod, the Boomf on Demand machine. The Print on Demand feature will be available to UK residents. Formerly a 1950s Pashley's ice cream tricycle, the Pod-Bod will incorporate modern technology. James Middleton also hopes to establish a [photo booth](https://www.trendhunter.com/trends/frames-booth). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation) ## Key Themes ### Why This Trend Is Growing - **Marshmallow Printing:** Printing Instagram pictures on marshmallows presents an opportunity for personalized confectionery products. - **On-demand Retail:** The Bod-Pod machine allows for instant production and retail of Boomf products, creating a convenient on-demand experience. - **Refurbished Tricycle Delivery:** Using a refurbished tricycle for delivery offers a unique and eco-friendly way to distribute Boomf's sweet social media treats. ### Industries Being Reshaped - **Confectionery:** The confectionery industry can explore marshmallow printing as a disruptive innovation to offer personalized and social media-inspired treats. - **Retail:** Retailers can adopt on-demand production and retail models like the Bod-Pod machine to provide instant access to unique products. - **Logistics and Delivery:** The logistics and delivery industry can embrace the trend of using refurbished tricycles for eco-friendly and efficient last-mile deliveries. ## Related on Trend Hunter - [On-Demand Mobile Ice Cream Stores](https://www.trendhunter.com/trends/mobile-ice-cream-store.md) - [Last-Mile Meal Kit Deliveries](https://www.trendhunter.com/trends/hellofresh-delivery-fleet.md) - [Pillowy Cake Ice Creams](https://www.trendhunter.com/trends/sides-marshmallow-cake-ice-cream.md) - [Compact Hot Beverage Packs](https://www.trendhunter.com/trends/candy-heart-hot-chocolate-bombs.md) - [On-Demand Gift Deliveries](https://www.trendhunter.com/trends/just-eat-and-cardfactory.md) - [Luxury London Chocolate Shops](https://www.trendhunter.com/trends/love-cocoa-store.md) - [Luxury On-Demand Deliveries](https://www.trendhunter.com/trends/fortnum-and-mason-1.md) - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md) - [Self-Indulgence Treat Boxes](https://www.trendhunter.com/trends/uber-eats-x-love-cocoa-break-up-box.md)