# Grungy Redhead Shoots James Mahon Captures Stunning Street Photography By Joanne Lam | Published 2010-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-mahon References: [studdedhearts.blogspot](http://studdedhearts.blogspot.com/2010/07/jamesmahon.html) & [jamesmahon](http://jamesmahon.com) Placing an emphasis on the models' surroundings, photographer James Mahon carefully captures the [natural street setting](https://www.trendhunter.com/trends/back-to-the-city) within this interestingly composed spread. With a sunlit background, the series emits a retro vibe as the models roam the empty streets in a casual yet eerie manner. Along with the long draping hair and detailed backdrop features, this photography series is one which will leave a memorable impression. **Implications** - Today's [contemporary fashion](https://www.trendhunter.com/trends/day-3-capsule-2) has placed an increasing importance on [retro style](https://www.trendhunter.com/trends/the-october-collection). One of the best ways for businesses to capitalize on this trend is by developing products that are unabashedly influenced by vintage style. Corporations stand a good chance of attracting attention from fashionistas and other style mavens. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Retro-inspired Fashion:** Developing products that are influenced by vintage style for contemporary fashion. - **Street Photography:** Emphasizing on the natural street setting in photography. - **Eerie Casualness:** Creating a casual yet eerie vibe in fashion and photography. ### Who This Affects Most - **Fashion:** Designing retro-inspired clothing and accessories for modern fashion. - **Photography:** Creating street photography with emphasis on natural settings and surroundings. - **Marketing and Advertising:** Using eerie casualness in visuals to attract attention from fashion-conscious consumers. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md)