# Eccentric Surfer Runways The James Lond Spring/Summer 2015 Collection is Color-Enriched By Jana Pijak | Published 2014-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-long References: [fuckingyoung.es](http://fuckingyoung.es/james-long-springsummer-2015/) & [jameslonguk](https://www.jameslonguk.com/) James Long presented his Spring/Summer 2015 collection during London Collections: Men fashion week and embraced the season's return of 90s-themed attire. Inspired by 70s hippie looks and relaxed surfer staples, the designer's latest showing embodies an effortlessly cool and youthful vibe. This eye-catching menswear line fuses colored knits and neoprene fabrics with patchwork denims and sporty accessories. James Long's Spring/Summer 2015 collection is a fresh take on surfer styling that is a nod to 90s nostalgia. Long haired models took to the runway stage while dressed in a range of [colored separates](https://www.trendhunter.com/trends/british-watersports-collegiate-prep). These pieces fuse [sporty silhouettes](https://www.trendhunter.com/trends/acoldwall-5) with vivid graphics and are definitive of modern streetwear sensibilities. Whether highlighting [digitized prints](https://www.trendhunter.com/trends/pixelated), textured knits or pattern-clashing pairings, this runway show brings a Californian cool factor to the streets of London. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 31% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Surfer-inspired Fashion:** Opportunity for clothing brands to merge the laid-back surfer vibe with modern streetwear. - **90s Nostalgia:** Opportunity for businesses to tap into the current trend of nostalgia, particularly for the 90s. - **Patchwork Denim:** Opportunity for designers to experiment with contrast and texture through the use of patchwork denim. ### Industries Being Reshaped - **Fashion:** The fashion industry can take inspiration from this collection and incorporate elements of surfer culture into their own designs. - **Textile Manufacturing:** Textile manufacturers can experiment with neoprene fabric, knits and patchwork denim to create unique and trendy materials for fashion designers. - **Marketing and Advertising:** Marketing and advertising agencies can use the nostalgia trend to create campaigns that appeal to consumers' yearning for the 90s. ## Related on Trend Hunter - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Victory-Inspired Premium Fashion](https://www.trendhunter.com/trends/marathon-collection.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)