# Shimmery Camouflage Menswear James Long Spring/Summer 2010 Will Help You Blend in at the Club By Marissa Brassfield | Published 2009-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-long-spring-summer-2010 References: [larapixie.blogspot](http://larapixie.blogspot.com/2009/09/london-fashion-week-james-long-spring.html) & [jameslonguk](http://www.jameslonguk.com/) The James Long Spring/Summer 2010 collection features a bevy of shimmery camouflage separates that I can only imagine would help you blend in at a nightclub on New Year's Eve. The effect is a bit confusing; after all, isn't the point of camouflage to disguise? Camouflage notwithstanding, the James Long Spring/Summer 2010 line has a number of glitzy fashions that prove shiny clothes aren't just for women. **Implications** - Youth consumers are attracted to elements that are in stark contrast as a result of their penchant of ironic humor. The camouflage pants represent a juxtaposition between refined modern professional and warrior. Companies that can take ideas and add a pristine layer to them will find success with this group. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 46% | Activity: 10% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Shimmery Camouflage Fashion:** Opportunity for fashion brands to create glitzy and shimmery clothes for men, challenging traditional notions of masculinity. - **Irony and Contrast in Youth Fashion:** Youth consumers are drawn to ironic and contrasting elements in fashion, presenting opportunities for innovative and unexpected designs. - **Reimagining Camouflage:** Opportunity to reinvent the concept of camouflage for fashion, exploring its symbolism and pushing boundaries. ### Sectors Adopting This - **Fashion Retail:** Retailers can showcase and market unique shimmery camouflage fashion to attract young consumers looking for unconventional styles. - **Textile Manufacturing:** Textile manufacturers can develop specialized fabrics and materials that combine functionality with shimmery and glitzy aesthetics for innovative fashion designs. - **Fashion Design Education:** Fashion design schools can incorporate lessons on irony and contrast in youth fashion, encouraging students to push boundaries and experiment with unconventional designs. ## Related on Trend Hunter - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Stealthy Collaborative Apparel](https://www.trendhunter.com/trends/digital-camo-collection.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)