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# Celebratory Pop Cans
The James Jarvis x Coca-Cola 125th Anniversary Cans are Fun and Quirky

By Francis Tiangson | Published 2011-04-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/james-jarvis-x-coca-cola-125th-anniversary-cans
References: [highsnobiety](http://www.highsnobiety.com/news/2011/04/18/james-jarvis-x-coca-cola-125th-anniversary-cans) & [flickr](http://www.flickr.com/photos/studiojarvis/)

The James Jarvis x [Coca-Cola](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging) 125th Anniversary Cans were created as a celebration of the iconic beverage's long history. With a total of six limited edition designs, these cans will add an extra hint of fun and quirkiness to every can of pop you gulp down.

James Jarvis is a British illustrator whose work has a sweet cheery flair. According to [Highsnobiety](https://www.trendhunter.com/trends/highsnobiety-x-marchesi), these cans have been seen in Hong Kong already and were curated by Kevin Poon of CLOT and Communion W. For [Coca Cola](https://www.trendhunter.com/trends/cocacola-dreamworld) fans elsewhere in the world hoping to collect all six designs, you'll have to wait and see if the James Jarvis x Coca-Cola 125th Anniversary Cans will be filling up vending machines or shelves in your communities.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 66% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Celebratory Can Designs:** Creating fun and unique packaging designs can be a disruptor in the beverage industry and increase brand loyalty.
- **Limited Edition Collaborations:** Partnering with artists and designers to create limited edition products can capture consumer attention and add value to a brand's offerings.
- **Commemorative Products:** Offering special edition products to commemorate milestones or anniversaries can create a sense of exclusivity and increase customer loyalty.

### Industries Being Reshaped

- **Beverage Industry:** Innovative packaging designs and limited edition collaborations can help differentiate brands in a crowded market.
- **Art and Design Industry:** Partnerships with consumer product companies can create new revenue streams for artists and increase their visibility.
- **Collectibles Industry:** Creating limited edition products can appeal to collectors and increase demand for new and unique items.

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