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# Quilted Camouflage Outerwear
The James Hock Autumn/Winter 2013/2014 Collection is Bundled Up

By Jana Pijak | Published 2013-09-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/james-hock
References: [notjustalabel](http://www.notjustalabel.com/james_hock) & [notjustalabel](http://www.notjustalabel.com)

Entitled 'Zapata' the James Hock Autumn/Winter 2013/2014 collection catalog showcases the talented designer's unisex line of outerwear. Highlighting over-sized silhouettes, the cozy line of coats, cropped jackets and quilted separates embraces a utilitarian style aesthetic.

The James Hock Autumn/Winter 2013/2014 collection catalog explores themes of youth and rebellion and looks to pop cultural dystopia imagery for its design inspiration. Clad in a gradient green camouflage print, the minimalist and sculptural collection puts importance on shape over ornamentation. The unisex line of outerwear shines a light on cocooned shapes and sleek structural elements that are not enhanced with added decorative elements.

This strongly-shaped collection gives the illusion of the third dimension thanks to its seamless marriage of architectural silhouettes and textile prints that play with perception.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 65% | Activity: 64% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Oversized Silhouettes:** Disruptive innovation opportunity: Explore new ways to create oversized silhouettes that combine comfort and style in the fashion industry.
- **Utilitarian Style Aesthetic:** Disruptive innovation opportunity: Develop functional and minimalist designs that prioritize functionality and practicality in the fashion industry.
- **Architectural Silhouettes:** Disruptive innovation opportunity: Combine architectural design and fashion to create unique and visually striking garments that challenge traditional notions of clothing.

### Sectors Adopting This

- **Fashion Industry:** Disruptive innovation opportunity: Utilize innovative prints, silhouettes, and design aesthetics to push boundaries in the fashion industry.
- **Textile Industry:** Disruptive innovation opportunity: Develop new textile prints and materials that create visual illusions and enhance the overall design of clothing.
- **Apparel Manufacturing Industry:** Disruptive innovation opportunity: Use seamless manufacturing techniques and advanced textile technologies to create garments with unique shapes and structures.

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