# Vegetarian Sandwich Lineups The New James Hall’s Great Northern Sandwich Options are Convenient By Michael Hemsworth | Published 2019-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/james-halls-great-northern-sandwich References: [talkingretail](https://www.talkingretail.com/products-news/foodtogo/spar-wholesaler-unveils-vegan-friendly-food-go-range-11-02-2019/) & [jameshall](https://www.jameshall.co.uk/index.php/about-us/company-divisions/sandwich-factory/) Vegetarian and vegan diets are rising in popularity as consumers continue to shift away from meat and animal products for ethical and/or health reasons, which is seeing brands like James Hall’s Great Northern Sandwich adapt accordingly. The brand recently announced the launch of a new lineup of [vegetarian and vegan sandwich options](https://www.trendhunter.com/trends/gosh-and-urban-eat) that are positioned as being a decidedly scrumptious option that are perfect for consumption out of the house. This is thanks to the convenient composition and packaging that they have for suit the time-poor consumer seamlessly. Sales and Marketing Director for [James Hall & Co.](https://www.trendhunter.com/trends/spar-meal-deal) Peter Dodding explained the new products when he said, "These sandwiches and wraps have been developed to meet the ever-growing demand for [plant-based, food-to-go dining options](https://www.trendhunter.com/trends/the-happy-pear-food-products) and we are excited to see how the range develops over the coming year.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 44% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegetarian Sandwich Options:** Brands are adapting to the rise of vegetarian and vegan diets by offering new sandwich lineups, creating an opportunity for further innovation and differentiation within the market. - **Convenient Food-to-go:** Consumers seeking plant-based options that are easy to consume on-the-go are driving a trend towards more convenient packaging and composition, presenting an opportunity for innovative solutions. - **Rising Demand for Plant-based Foods:** The increasing popularity of plant-based diets is driving a trend towards more vegetarian and vegan options across various industries, with opportunities to expand and diversify product offerings. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry is seeing a rise in demand for plant-based options, creating opportunities for new product development, marketing and distribution strategies. - **Packaging and Containers:** As the demand for convenient, portable food grows, the packaging and containers industry has the potential to innovate by developing eco-friendly, reusable and sustainable packaging alternatives. - **Retail and Convenience Stores:** Retail and convenience store chains that cater to consumer demand for plant-based food-to-go options could differentiate themselves by stocking a wider range of products and investing in product development. ## Related on Trend Hunter - [Convenient Plant-Based Food Ranges](https://www.trendhunter.com/trends/this-foodtogo-range.md) - [Ultra-Fresh Deli Meals](https://www.trendhunter.com/trends/fresh-food-for-now.md) - [Vegan Lunchtime Meat Alternatives](https://www.trendhunter.com/trends/richmond-products.md) - [Savory Meat-Free Pastry Snacks](https://www.trendhunter.com/trends/walls-pastry-vegan-range.md) - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Meat-Free Deli Slices](https://www.trendhunter.com/trends/deli-slice.md) - [Ready-to-Eat Plant-Based Meat Snacks](https://www.trendhunter.com/trends/new-this-products.md) - [Chunky Vegan-Friendly Sandwiches](https://www.trendhunter.com/trends/vegan-cannonballs-sandwich.md) - [Bake-in-Pack Sandwich Products](https://www.trendhunter.com/trends/country-choice-savour-it-range.md)