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# Residential-Style Accommodations
The James Chicago Hotel Boasts a Warm and Modern Design

By Meghan Young | Published 2012-04-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/james-chicago-hotel
References: [nbcchicago](http://www.nbcchicago.com/the-scene/real-estate/James-Hotel--133712083.html) & [jameshotels](http://www.jameshotels.com/Chicago.aspx)

In the hotel industry, staying up-to-date is crucial to business; the [James Chicago Hotel](https://www.trendhunter.com/trends/elko-gen-2) recently underwent an [extensive renovation](https://www.trendhunter.com/trends/25hours-hotel-bikini), which they have termed a ‘refresh,’ in order to stay one step ahead of the game. Inspired by residential spaces, the 297 rooms include new, custom-designed furniture, high-tech amenities and environmentally thoughtful products that work together to create a homey environment.

Self-described as ‘warm modernism’ and ‘luxury liberated,’ the James Chicago Hotel introduces a unique take on the current minimalist craze. Using a natural palette of browns and creams that are accented by wooden fixtures, the rooms are organically welcoming. The cream of the crop has to be the 26 one-bedroom apartment suites, each of which boast a living room, separate bedroom, dining niche and a media room complete with a [movie projector](https://www.trendhunter.com/trends/room-package).

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 90% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Residential-style Design:** Hotels embracing residential-inspired designs to create a more homey and welcoming environment.
- **High-tech Amenities:** Integration of advanced technology in hotel rooms to enhance guest experience and convenience.
- **Environmental Consciousness:** Hotels implementing environmentally thoughtful products and practices to attract eco-conscious travelers.

### Industries Being Reshaped

- **Hospitality:** Opportunities for hotel chains to adopt residential-style designs to differentiate themselves and attract modern travelers.
- **Furniture and Interior Design:** Increasing demand for custom-designed furniture suitable for hotel room renovations and residential-inspired spaces.
- **Technology:** Growing market for high-tech amenities and integration of smart devices in the hospitality industry.

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