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# Graphic Serpent Decks
The James Callahan x Carhartt Skateboard Explodes With Vivid Animation

By Matt Ho | Published 2011-03-17 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/james-callahan-x-carhartt-skateboard
References: [english.mashkulture.net](http://english.mashkulture.net/2011/03/16/james-callahan-x-carhartt-summon-the-snake-beast/) & [barfcomics](http://www.barfcomics.com/)

The James Callahan x [Carhartt](https://www.trendhunter.com/trends/year-of-the-snake-pack-1) skateboard is definitely a piece that some would define as "exploding with color."

For those who feel that the look of the board is important, you can count on the James Callahan x Carhartt skateboard to be a flashy deck -- and not in a tacky way either. This series, entitled 'Summon the Snake Beast,' is full of Callahan's [amazing graphics](https://www.trendhunter.com/trends/wasted-youth-x-tappei) and feature a [vivid comic book theme](https://www.trendhunter.com/trends/kenny-scharf-and-axel). There are three boards, each with different images that when put together, tells the story of how the wizard morphs into a badass cobra monster.

The James Callahan x Carhartt deck is currently available for purchase at selected Carhartt retailers.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 14% | Activity: 10% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Key Themes Behind This Trend

- **Vivid Animation Skateboards:** Opportunity for skateboard companies to collaborate with graphic artists to create visually striking and vibrant decks that stand out in the market.
- **Comic Book Themed Skateboard Designs:** Potential for graphic designers to incorporate comic book art style into skateboard decks, appealing to comic book fans and collectors.
- **Storytelling Through Skateboard Decks:** Space for skateboard brands to create series of decks that, when put together, form a cohesive narrative, enhancing the visual storytelling aspect of skateboarding.

### Where This Applies

- **Skateboard Manufacturing:** Opportunity for skateboard manufacturers to collaborate with graphic artists and designers to produce visually captivating and unique decks.
- **Graphic Design:** Potential for graphic designers to work with skateboard companies to create custom deck designs, tapping into the skateboarding market for artistic expression.
- **Comic Book Merchandise:** Space for comic book merchandise companies to expand their product lines by partnering with skateboard brands to release skate decks featuring popular comic book art styles.

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