# Secret Agent Perfumes James Bond Fragrance to be Released in Honor of Franchise's 50th Anniversary By Trenton Millar | Published 2012-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-bond-fragrance References: [selectism](http://www.selectism.com/2012/07/28/james-bond-007-fragrance/) & [007](http://www.007.com/james-bond-fragrance/) Proctor and Gamble Co. teamed up with Eon Productions to produce a new James Bond fragrance. The musk will be released to coincide with the 50th anniversary of the James Bond franchise. The scent mixes elements of fresh apple, cardamom, sandalwood and vetiver with lavender, moss and coumarin. The James Bond fragrance is sure to live up to the class and style of the title character. The fragrance will be launched exclusively at [Harrods of London](https://www.trendhunter.com/trends/adventures-elegance-collection) on August 15th and nationwide on September 19th. The release dates also work as a great lead up to the premier of the newest James Bond film, Skyfall, which hits theaters this November. If Mr. Bond's smell has anything to do with the amount of women he has made friends with over the years, any man would be lucky to have a bottle of this fragrance as his [secret weapon](https://www.trendhunter.com/trends/alias-and-alias-ii). ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **James Bond Fragrance:** The release of a James Bond fragrance presents an opportunity for the fragrance industry to tap into the lucrative market of movie-themed perfumes. - **Movie-themed Perfumes:** The collaboration between Proctor and Gamble Co. and Eon Productions opens up possibilities for other movie franchises to create their own signature fragrances, creating a new niche in the fragrance industry. - **Celebrity Fragrances:** The James Bond fragrance release highlights the continued popularity of celebrity-endorsed perfumes, providing an opportunity for celebrity and fragrance collaborations to capitalize on this trend. ### Where This Applies - **Fragrance Industry:** The launch of the James Bond fragrance can bring innovation to the fragrance industry through unique scent combinations and collaborations with influential movie franchises. - **Film Industry:** The success of the James Bond fragrance release highlights the potential for the film industry to expand their brand through merchandise and licensing partnerships, including fragrance collaborations. - **Luxury Retail Industry:** The exclusive launch of the James Bond fragrance at Harrods of London demonstrates the potential for luxury retailers to drive sales and create buzz through limited edition and high-end fragrance releases. ## Related on Trend Hunter - [Filmic Shark Fragrances](https://www.trendhunter.com/trends/jaws-fragrance.md) - [Luxury Herb-Dominant Fragrances](https://www.trendhunter.com/trends/montblanc-4.md) - [Sensually Masculine Fragrances](https://www.trendhunter.com/trends/jimmy-choo-man-extreme.md) - [Ultra-Niche Luxury Fragrances](https://www.trendhunter.com/trends/rabanne-1.md) - [Unisex Perfume Launches](https://www.trendhunter.com/trends/balestra-1924.md) - [Iconic Spy Advent Calendars](https://www.trendhunter.com/trends/james-bond-2024-advent.md) - [Refined Body Spray Scents](https://www.trendhunter.com/trends/lynx-fine-fragrance-collection.md) - [Luxury Travel Fragrances](https://www.trendhunter.com/trends/af001.md) - [Elevated Incognito-Inspired Fragrances](https://www.trendhunter.com/trends/alias-and-alias-ii.md)