# Secret Agent Auto Auctions The James Bond Aston Martin Expects to Bring in Over $5 Million By Joanne Lam | Published 2010-06-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/james-bond-aston-martin References: [reuters](http://www.reuters.com/article/lifestyleMolt/idUSTRE6503RY20100601) & [astonmartin](http://www.astonmartin.com/eng/thecars/dbs) The famous James Bond Aston Martin is to be sold in a much anticipated auction taking place in October 2010. Given the celebrity status of this vehicle, it is of no surprise that it is expected to sell for well over $5 million. Present owner and U.S. radio broadcaster Jerry Lee has decided to give the proceeds from the auction of the James Bond Aston Martin to the Jerry Lee Foundation. For a great cause, it is definitely a car worth adding to your vehicle collection (if you can afford it). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 87% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Celebrity Auctions:** Large sums of money can be raised for charity, and collectors can add iconic pieces to their collections. - **Vintage Luxury Cars:** Classic cars with a notable history, like James Bond's Aston Martin, can sell for millions of dollars. - **Philanthropic Donations:** The sale of high-value items can raise significant funds for charitable organizations. ### Who This Affects Most - **Charitable Organizations:** Partnering with high-net-worth collectors to auction off valuable items could raise substantial funds for charitable causes. - **Collectibles and Memorabilia:** Auction houses and collectors can profit from the sale of valuable and rare items, such as vintage luxury cars with a notable history. - **Automotive Industry:** The sale of classic cars can bring in significant profits for dealerships and auction houses, encouraging the search for similar iconic models to sell. ## Related on Trend Hunter - [Ultra-Exclusive Supercar Designs](https://www.trendhunter.com/trends/aston-martin-valiant.md) - [Riproaring Convertible Supercars](https://www.trendhunter.com/trends/riproaring-convertible-supercar.md) - [Ultra-Rare Open-Cockpit Hypercars](https://www.trendhunter.com/trends/dbr22.md) - [Anniversary-Honoring Manual Supercars](https://www.trendhunter.com/trends/aston-martin-valour.md) - [Fundraising Car Giveaways](https://www.trendhunter.com/trends/bmw-m5-cs.md) - [Charitable Sports Car Auctions](https://www.trendhunter.com/trends/corvette-auction.md) - [Cancer Research Vehicle Auctions](https://www.trendhunter.com/trends/sagerstrong-foundation-bentley.md) - [Arc-Shaped Luxe Libation Bottles](https://www.trendhunter.com/trends/arc52-the-mokume-edition.md) - [F1-Inspired SUV Models](https://www.trendhunter.com/trends/aston-martin-dbx707-amr24-edition.md)