# Purplish Ube-Flavored Gins James Bay Distillers Berry & Ube Gin is the First of its Kind By Michael Hemsworth | Published 2022-05-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/james-bay-distillers-berry-ube-gin References: [bevnet](https://www.bevnet.com/spirits/2022/james-bay-distillers-releases-berry-ube-gin) & [facebook](https://facebook.com/jamesbaydistillers)  The [James Bay Distillers](https://www.trendhunter.com/trends/ginuary) Berry & Ube Gin comes as the world's first ube-flavored gin to provide consumers with a flavorful option to use in their favorite cocktail recipes this summer. The gin is achieved with a blend of five berries for sweetness along with the aforementioned [purple yam (ube)](https://www.trendhunter.com/trends/coconut-rolls-filled-with-ube), which all work together to create a fruity flavor profile with a purplish hue. The gin is arriving via its online store with plans to expand the spirits availability to the Philippines and Japan alongside its other offerings. President Ernest Troth explained the James Bay Distillers Berry & Ube Gin saying, "This is the world’s first ube-flavored gin. We love the sophisticated vanilla and pistachio notes it gives to the finish and how it complements our mix of berries.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 21% | Activity: 40% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Ube-flavored Spirits:** The trend of incorporating ube into spirits provides an opportunity for distillers to cater to diverse flavor preferences and appeal to a wider audience. - **Colorful Cocktails:** The trend of using colorful, unconventional ingredients in cocktails presents an opportunity for bartenders to experiment and create unique, visually appealing drinks. - **International Flavor Crossovers:** The trend of combining flavors from different cultures, like the ube-infused gin, opens up opportunities for businesses to tap into new markets and appeal to global consumers. ### Sectors Adopting This - **Distillery:** Distillers can leverage the trend of incorporating ube into spirits as a disruptive innovation opportunity to create unique and appealing products that cater to diverse flavor preferences. - **Beverage Manufacturing:** Beverage manufacturers can capitalize on the trend of using colorful, unconventional ingredients in cocktails by developing innovative and eye-catching products that stand out in a competitive market. - **Hospitality:** Hospitality businesses can embrace the trend of international flavor crossovers by incorporating globally-inspired ingredients into their menus and appealing to adventurous consumers seeking new and exciting culinary experiences. ## Related on Trend Hunter - [Purple Yam Liqueurs](https://www.trendhunter.com/trends/ube-cream-liqueur.md) - [Flavorful Gin Innovations](https://www.trendhunter.com/trends/ginuary.md) - [Japanese Plum-Flavored Gins](https://www.trendhunter.com/trends/ki-no-bai.md) - [Luxurious Lilac-Colored Gins](https://www.trendhunter.com/trends/gin-lane-1751-violet-gin.md) - [Japanese Spiced Botanical Gins](https://www.trendhunter.com/trends/ukiyo-spirits.md) - [Ube-Coconut Cocktails](https://www.trendhunter.com/trends/konas-street-market.md) - [Peppery Yuzu Gins](https://www.trendhunter.com/trends/ukiyo-yuzu-gin.md) - [Purple Yam Frozen Yogurts](https://www.trendhunter.com/trends/ube-honey.md) - [Purple-Hued Plum Liqueurs](https://www.trendhunter.com/trends/plum-liqueur.md)