# Spray Can Tattoos James and Karla Murray Captures New York's Street Life By Meghan Young | Published 2011-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/james-and-karla-murray References: [lifelounge.au](http://www.lifelounge.com.au/photography/gallery/james-and-karla-murray-photograph-america.aspx) & [jamesandkarlamurray](http://www.jamesandkarlamurray.com/) There may be a slew of urban photographers popping up around the world, but James and Karla Murray have claimed New York as their own -- and deservedly so. Of course, there's so much character found on the streets of the Big Apple that they haven't selfishly monopolized the documentation of it all. Focusing on [graffiti artists](https://www.trendhunter.com/trends/stephen-sprouse), mom and pop shops and [skylines](https://www.trendhunter.com/trends/skyline-carpet), James and Karla Murray definitely have a style that accentuates street life in an interestingly light. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Street Art Documentation:** Opportunities for disruptive innovation in digital tools and platforms for capturing and sharing street art around the world. - **Temporary Tattoos:** Innovations in convenient and customizable temporary tattoo products and services that mimic the look of spray can tattoos. - **Streetwear Fashion:** Opportunities for collaborations between street artists and fashion designers to create unique and bold fashion products. ### Where This Applies - **Photography:** Innovations in camera technologies and social media platforms for more efficient and creative ways to document and share street art and urban life. - **Beauty and Personal Care:** Opportunities for cosmetics and skincare brands to incorporate street art and graffiti-inspired designs into their packaging and marketing campaigns. - **Fashion and Apparel:** Collaborations and partnerships between street artists and fashion brands to create unique and artistic collections. ## Related on Trend Hunter - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Confectionary Graffiti Murals](https://www.trendhunter.com/trends/jolly-rancher-gummie.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Artist-Centric Networking Events](https://www.trendhunter.com/trends/adidas-x-snipes.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Film-Themed Spray Paints](https://www.trendhunter.com/trends/cloakwork.md)