# Eye-Catching Dual-Fruit Refreshments The Jamba Over Ice Drinks Come in Six Flavors By Michael Hemsworth | Published 2025-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jamba-over-ice-drinks References: [brandeating](https://www.brandeating.com/2025/02/jamba-adds-new-over-ice-beverages.html) & [jamba](https://www.jamba.com)  The Jamba Over Ice drinks are a new lineup of beverages from the [smoothie brand](https://www.trendhunter.com/trends/jamba) that are crafted with taste, texture and aesthetics in mind to help capture the attention of customers. The drinks are crafted with an iced blend of fruit juices before being topped with [fruit puree or fresh fruit](https://www.trendhunter.com/trends/sorbet-smoothie-collection) for an additional burst of flavor and texture. The drinks come in six flavor options including Peachberry Blast, Blue Lava, Dragonberry Blitz, Lemonberry Twist, Electric Ice and Mangomorphosis. The Jamba Over Ice drinks are available now at participating locations starting at $5.99, and come as part of the wider embrace of [Instagram](https://www.trendhunter.com/trends/sunmagic-juice-inspo)-worthy food and drinks that are perfect for consumers to share with a picture on social media. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 71% | Activity: 78% | Freshness: 36% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Instagram-worthy Beverages:** A surge in visually appealing drinks offers businesses a unique opportunity to leverage social media sharing as a marketing tool. - **Experiential Textures in Food:** Innovative beverage textures captivate consumers by offering more engaging drinking experiences, potentially setting new industry standards. - **Multi-flavor Combinations:** The rise of complex, dual-fruit drinks reflects consumer demand for novel flavor experiences, pushing brands to diversify their product offerings. ### Who This Affects Most - **Beverage Industry:** Opportunities arise for major brands to expand their product lines with visually and texturally engaging products to capitalize on the social media-driven market. - **Social Media Marketing:** Integrating photography-friendly products into marketing strategies reshapes how brands connect with trends-driven consumers. - **Food and Beverage Packaging:** Enhanced packaging designs to preserve and showcase eye-catching drink appearance could revolutionize presentation-focused product development. ## Related on Trend Hunter - [Blended Smoothie-Like Coffees](https://www.trendhunter.com/trends/blended-coffees.md) - [Spicy-Sweet Summertime Smoothies](https://www.trendhunter.com/trends/jamba-watermelon-smoothies.md) - [Exotic Dragon Fruit Smoothies](https://www.trendhunter.com/trends/jamba-tropical-dragon-twist.md) - [Sweet Summery Smoothie Menus](https://www.trendhunter.com/trends/juice-it-up-summer-drinks.md) - [Energy-Boosting Fruit Drinks](https://www.trendhunter.com/trends/sk-refreshers.md) - [Better-For-You Slushie-Style Drinks](https://www.trendhunter.com/trends/slushiestyle-drinks.md) - [Smoothie-Inspired Fruit Snacks](https://www.trendhunter.com/trends/jamba-fruit-flavored-snacks.md) - [Chef-Crafted Smoothie Kits](https://www.trendhunter.com/trends/smoothie-kit.md) - [Blended Summertime Beverage Menus](https://www.trendhunter.com/trends/frozen-beverages.md)