# Plant-Based Concept Cafes This Jamba Juice Bar Cafe Introduces a Healthy New Test Menu By Laura McQuarrie | Published 2016-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jamba-juice-bar References: [la.eater](http://la.eater.com/2016/5/5/11564244/jamba-juice-innovation-bar-pasadena) & [jambajuice](http://www.jambajuice.com/) Those who frequent the Jamba Juice bar will be interested in visiting the juice and smoothie chain's new plant-based concept cafe. The Jamba Juice Innovation Bar in Pasadena has an entirely plant-based menu, with options that complement blended juices and smoothies available from the test kitchen, where real-time feedback from customers is welcomed. The interior of the cafe is filled with natural light and boasts vibrant wallpaper, stylish gold blenders, as well as Wi-Fi-enabled seating. In response to a high demand for plant-based menu options, sandwich and salad chain Pret a Manger will also be testing a vegetarian concept restaurant this summer. The creation of offshoots like these offer a huge business opportunity for eateries that want to hone in on a growing number of vegan, vegetarian and even health-conscious flexitarian consumers. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 88% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Menus:** The rise in demand for plant-based menu options presents an opportunity for restaurants to develop innovative, flavorful, and healthy plant-based dishes to cater to vegan, vegetarian, and flexitarian consumers. - **Concept Cafes:** The emergence of concept cafes provides a unique opportunity for food and beverage establishments to experiment with new menu concepts and create immersive dining experiences for customers. - **Real-time Customer Feedback:** By incorporating real-time customer feedback into the menu development process, businesses can stay agile and responsive to the evolving tastes and preferences of their target audience. ### Who This Affects Most - **Restaurant Industry:** Restaurants can leverage the plant-based menu trend to attract and retain a growing customer base of health-conscious consumers. - **Food and Beverage Industry:** The concept cafe trend opens up new possibilities for food and beverage businesses to differentiate themselves, drive foot traffic, and capture customer attention with unique offerings. - **Market Research Industry:** The need for real-time customer feedback presents an opportunity for market research companies to develop innovative tools and solutions to help businesses collect and analyze customer insights effectively. ## Related on Trend Hunter - [Plant-Based Watermelon Smoothies](https://www.trendhunter.com/trends/plantbased-watermelon-breeze.md) - [Organic Fast-Casual Pumpkin Menus](https://www.trendhunter.com/trends/clean-juice-autumn-menu.md) - [Vibrant QSR Offerings](https://www.trendhunter.com/trends/lemon-drop-smoothie.md) - [Healthy Organic Iced Teas](https://www.trendhunter.com/trends/nekter-freshers.md) - [Plant-Based Springtime Cafe Menus](https://www.trendhunter.com/trends/peets-coffee-spring-menu.md) - [Fresh Matcha-Centric Beverages](https://www.trendhunter.com/trends/pret-a-manger-6.md) - [Veggie-Rich Matcha Smoothies](https://www.trendhunter.com/trends/the-go-getter-by-jamba.md) - [Warm Weather Plant-Based Shakes](https://www.trendhunter.com/trends/summertime-shakes.md) - [Functional Cafe Menus](https://www.trendhunter.com/trends/beyond-juicery-eatery-and-everyday-dose.md)