# Promiscuous Fruit Juice Campaigns The New Jamba Juice Ad Video is Full of Fruits and Juicy Drama By Jen Chae | Published 2013-07-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jamba-juice-ad References: [great-ads.blogspot](http://great-ads.blogspot.ca/2013/07/theres-strange-affair-going-on-in-this.html) & [jambajuice](http://www.jambajuice.com/) This hilarious Jamba Juice ad video is truly juicy -- it re-enacts the type of drama that would typically fill an HBO reality show. Titled Juicy Affairs, the short campaign movie tells the story of romantic affairs gone wrong, in the world of talking fruits. Aside from the ridiculous fruit costumes, the video is eccentric in many aspects. It incorporates cheating, angry emotions, cheesy puns and explicit fruit orgies. Advertising agency Tongal made sure to incorporate humor that would reach out to younger audiences, expanding its target market. The plot attempts to break the stereotypical smoothie flavor of strawberry banana. Strawberry and banana have always been together, but one day, strawberry goes to "join" with other delicious flavors behind banana's back. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 20% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Humorous Advertising Campaigns:** Opportunity for brands to create funny and entertaining ads that resonate with younger audiences. - **Expanding Target Markets:** Businesses can explore new demographics by incorporating humor and relatable content into their marketing strategies. - **Breaking Stereotypes in Food Flavors:** Innovation in the food industry can involve introducing unconventional flavor combinations to challenge traditional expectations. ### Sectors Adopting This - **Advertising:** Companies can develop unique and comedic ad campaigns to engage customers and increase brand awareness. - **Marketing:** Marketing professionals can leverage humor and relatability to target new customer segments and expand their reach. - **Food and Beverage:** Food companies can disrupt the market by introducing unexpected flavor combinations and challenging established norms. ## Related on Trend Hunter - [Smoothie-Inspired Fruit Snacks](https://www.trendhunter.com/trends/jamba-fruit-flavored-snacks.md) - [Organic Strawberry Banana Juices](https://www.trendhunter.com/trends/organic-orange-strawberry-banana-juice.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md) - [Springtime Five-Fruit Smoothies](https://www.trendhunter.com/trends/five-fruit-frenzy-smoothie.md) - [Sweet Summery Smoothie Menus](https://www.trendhunter.com/trends/juice-it-up-summer-drinks.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Eye-Catching Dual-Fruit Refreshments](https://www.trendhunter.com/trends/jamba-over-ice-drinks.md) - [All-Natural Fruit Beverages](https://www.trendhunter.com/trends/odwalla.md) - [Joyful Premium Juices](https://www.trendhunter.com/trends/revl-fruits.md)