# Charitable Tourism Events The Jamaican Tourism Industry Launch Relief Efforts for the Country By Grace Mahas | Published 2020-04-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/jamaican-tourism-industry References: [travelweek](https://www.travelweek.ca/news/jamaicas-tourism-industry-joins-forces-to-fight-coronavirus-pandemic/) & [youtube](https://www.youtube.com/user/vprecords) In the wake of the COVID-19 pandemic, the [Jamaican Tourism Industry](https://www.trendhunter.com/trends/hidden-gems) has launched various relief efforts to support frontline healthcare workers including a virtual reggae concert. The performance was streamed live to the VP Records' [YouTube](https://www.trendhunter.com/trends/clnicbarcelona) channel and is available to be replayed. Moreover, businesses that are part of the hospitality service are banding together to provide ventilators to hospitals, rooms for those in quarantine, and more. In addition to these fundraising efforts, the [Ministry of Tourism](https://www.trendhunter.com/trends/open-schools-for-all) also offered free online training for those who worked in the tourism sector who are currently unemployed. The online certifications will help ensure these workers have continued advancement opportunities during these challenging times. Image Credit: VP Records, The Ministry of Tourism ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 24% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### Why This Trend Is Growing - **Virtual Fundraising Events:** Virtual events such as the virtual reggae concert are emerging to raise funds for relief efforts in the tourism industry. - **Collaborative Support Initiatives:** Businesses in the hospitality service sector are coming together to provide essential resources and support to healthcare workers and those in need. - **Online Training and Certification:** The offering of free online training and certifications by the Ministry of Tourism helps unemployed workers in the tourism sector acquire new skills and advance their careers. ### Industries Being Reshaped - **Hospitality Services:** The hospitality service sector can explore opportunities to collaborate and provide support to relief efforts through initiatives like offering rooms for quarantine or providing meals to healthcare workers. - **Entertainment & Music:** The entertainment and music industry can tap into the rise of virtual fundraising events to engage audiences and drive charitable contributions. - **Education & Training:** The education and training sector can explore opportunities to provide online certifications and training programs for workers in the tourism sector who are currently unemployed due to the pandemic. ## Related on Trend Hunter - [Eco-Friendly Tourism Campaigns](https://www.trendhunter.com/trends/dominica.md) - [Caribbean Influencer Events](https://www.trendhunter.com/trends/carnival-oasis-2023.md) - [Disaster Relief-Supporting Pr Initiatives](https://www.trendhunter.com/trends/publicity-for-good.md) - [Access-Focused Hospitality Initiatives](https://www.trendhunter.com/trends/margaritavilles-hospitality.md) - [Wildfire Relief Initiatives](https://www.trendhunter.com/trends/beauty-together.md) - [Caribbean Cultural Celebrations](https://www.trendhunter.com/trends/carnival-oasis-2024.md) - [Travel Company Charity Initiatives](https://www.trendhunter.com/trends/sickkids-foundations.md) - [World Tourism Day Promotions](https://www.trendhunter.com/trends/world-tourism-day.md) - [Family-Focused Resort Promotions](https://www.trendhunter.com/trends/fam-jam.md)