# Honey-Based Jam Tubes This Jam Packaging Was Inspired by Oil Paint By Mishal Omar | Published 2016-08-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jam-tubes References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/08/honey-with-twist.html) & [meiaduzia.pt](http://www.meiaduzia.pt/) These jam tubes are a sophisticated alternative to the [jam packaging](https://www.trendhunter.com/trends/fearne-and-rosie) that is most often seen on the market. When making or purchasing jams, there are a few distinct fruit flavors that function as the "go-to" for most people. This is not the case for the jams made by the Portuguese brand 'Meia Duzia.' Its food products come in a variety of [unique flavors](https://www.trendhunter.com/trends/spicy-fig-jambal) including pumpkin and orange, cinnamon and port wine, blackberry and hazelnut and lemon balm and pink pepper. The unique ingredients that include fruits, spices and wines are all centered around a honey base. The products are packaged in tubes with sophisticated and modern branding -- inspired by the same packaging that oil paint comes in. These jam tubes are sleek and their unique packaging perfectly reflects the unconventional flavors with which their contents are made. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Sophisticated Jam Packaging:** Opportunity to disrupt the traditional jam packaging market with sleek and modern designs inspired by unconventional flavors. - **Unique Flavored Jams:** Opportunity to introduce a wide variety of unconventional fruit, spice, and wine flavors in the jam market. - **Honey-based Food Products:** Opportunity to create a line of food products with honey as a base, offering a distinct and unique taste. ### Where This Applies - **Packaging Design:** Opportunity for packaging designers to create sophisticated and modern packaging designs for jam products. - **Food and Beverage:** Opportunity for the food and beverage industry to expand their product offerings with a wide range of unique flavored jams. - **Honey Production:** Opportunity for honey producers to create value-added food products using honey as a base ingredient. ## Related on Trend Hunter - [Upcycled Bacon Jams](https://www.trendhunter.com/trends/tbj-gourmet-bacon-jam.md) - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Vibrant Single-Serve Jam Packs](https://www.trendhunter.com/trends/concord-grape-chia-smash-squeezables.md) - [Protein-Packed Fruit Spreads](https://www.trendhunter.com/trends/proteinpacked-fruit-spread.md) - [Jam-Inspired Beauty Products](https://www.trendhunter.com/trends/jaminspired-beauty.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md)