# Artist-Backed Breakdancing Sneaker Futura Joins Nike to Decorate the Jam Sneaker Model By Amy Duong | Published 2024-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jam-sneaker References: [highsnobiety](https://www.highsnobiety.com/p/futura-nike-jam-breakdancing-sneaker/)  Nike shines a spotlight on its Jam sneaker model with its latest collaboration with Futura. His iconic spray paint cans are translated onto the breakdancing shoe. Notably, this is also the brand's first-ever breakdancing silhouette and it is set to officially debut during this year's Paris Olympic Games. The shoes are detailed with a graffiti-like pattern and Futura is one of the pioneering artists from New York City leading the space since the early 70s. Most of his work is seen on the shoe's insole and lining for a slightly muted approach this time around. The rest of the shoe is complete in an all-white tone for a crisp aesthetic. The sides of the shoe are marked with black in the form of the Swoosh branding. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 83% | Activity: 37% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Artist-collaboration Sneakers:** Collaborating with iconic artists to design sneakers introduces unique and culturally rich footwear options. - **Sports-specific Footwear:** Creating footwear tailored for niche sports, such as breakdancing, highlights the need for specialized athletic equipment. - **Graffiti-inspired Fashion:** Incorporating graffiti designs into fashion items reflects the growing influence of street art in mainstream culture. ### Who This Affects Most - **Sportswear:** The sportswear industry can leverage innovative designs to cater to emergent sports and subcultures. - **Fashion:** Fashion industry collaborations with famous artists can drive exclusive and highly coveted product lines. - **Streetwear:** Streetwear brands incorporating elements of graffiti and urban culture appeal to a younger, trend-savvy demographic. ## Related on Trend Hunter - [Makeup Artist-Crafted Sneakers](https://www.trendhunter.com/trends/air-max-dn-silhouette.md) - [Olympic-Inspired Skate Sneakers](https://www.trendhunter.com/trends/dunk-olympic-safari.md) - [Graffiti Artist-Made Rare Sneakers](https://www.trendhunter.com/trends/stash-1.md) - [Street Art-Adorned Perforated Footwear](https://www.trendhunter.com/trends/futura-laboratories-2.md) - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md) - [Futuristic Sneaker Releases](https://www.trendhunter.com/trends/the-air-max-dn8.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Colorful Paneling Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-iii-1.md) - [Chunky Olympic-Ready Sneakers](https://www.trendhunter.com/trends/olympic-colorway.md)