# Squeezable Jam Pouches OMW!'s Squeeze-and-Go Jam Eliminates the Need for a Knife By Laura McQuarrie | Published 2026-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jam-pouch References: [newhope](https://www.newhope.com/natural-product-trends/unboxed-10-innovative-treats-spotted-at-sweets-and-snacks-expo) & [omwfoods](https://www.omwfoods.com/products/omw-%C2%AE-peanut-butter-jam-6-pack-bundle-copy?variant=45872186687651)  Jam has long been a beloved sweet spread, but its on-the-go appeal is undermined by the messy reality of sticky fingers and the inevitable hunt for a knife, but OMW! transforms one of the least portable pantry staples with [squeezable jam pouch packaging](https://www.trendhunter.com/trends/crofters-organic-fruit-spread). In single-serve and multi-serve formats, OMW! offers a squeeze-and-go solution that packs well for school lunches, office snacking, travel, and life on the go. Straight from its packaging, the jam is ready to be squeezed onto toast, pancakes, waffles, and baked goods, or stirred into yogurt or oatmeal. The brand's all-natural, minimal-ingredient fruit jam promises a spoon-free, mess-free experience, and its Blueberry Jam is [sweetened with honey](https://www.trendhunter.com/trends/thick-honey) and has no refined sugars. With smooth and creamy peanut butter packaged the same way in a compact, squeezable pouch, OMW! promises "the world’s fastest PB&J." ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 39% | Activity: 38% | Freshness: 76% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Single-serve Squeeze Packaging:** A move toward single-serve squeezable pouches redefines portion control and portability for spreads and condiments, enabling portable consumption without utensils. - **Knife-free Snack Solutions:** Consumer demand for mess-free, utensilless eating creates room for rethinking traditional spreadable products as ready-to-use, direct-apply formats. - **Minimal-ingredient On-the-go Foods:** Clean-label, simple-ingredient formulations in travel-friendly formats position everyday pantry items as healthier, convenient choices for busy consumers. ### Sectors Adopting This - **Packaged Foods:** The packaged foods sector can be disrupted by reformulating staples into portable, single-serve formats that shift purchase occasions toward travel, school, and impulse consumption. - **Flexible Packaging Manufacturing:** Producers of flexible pouches and dosing mechanisms face opportunity in developing user-friendly, resealable squeeze technologies that replace jars and sachets. - **School and Workplace Catering:** Institutional feeding services may be reshaped by implementing utensil-free, portioned spreads that reduce waste and simplify distribution in cafeterias and lunch programs. ## Related on Trend Hunter - [Savory Infant Food Pouches](https://www.trendhunter.com/trends/for-aisha.md) - [Smoothie-Inspired Fruit Snacks](https://www.trendhunter.com/trends/jamba-fruit-flavored-snacks.md) - [Eerie Glowing Juice Pouches](https://www.trendhunter.com/trends/ghoul-aid.md) - [Toddler-Targeted Organic Smoothies](https://www.trendhunter.com/trends/organic-smoothies.md) - [Youth-Focused Prebiotic Products](https://www.trendhunter.com/trends/beech-nut.md) - [Mini Jam-Filled Biscuits](https://www.trendhunter.com/trends/jammie-dodgers-really-fruity-minis.md) - [Shareable Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-mlk-chocolate.md) - [Jamaican Cuisine Grain Mixes](https://www.trendhunter.com/trends/fiery-jamaicanstyle-grains-pulses.md) - [Sour Mash Whiskeys](https://www.trendhunter.com/trends/new-liberty-distillery.md)