# Modern Reinterpretation Jam Packaging Alessia Sistori Reimagines the Identity of Daniel & Denise By Kalin Ned | Published 2018-05-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/jam-packaging1 References: [behance.net](https://www.behance.net/gallery/62309267/Rebranding-D-D) & [alessiasistori](https://www.alessiasistori.com/) Daniel & Denise recently underwent a [rebranding initiative](https://www.trendhunter.com/trends/edinburgh-gin-redesign) that transformed its entire design identity -- from its jam packaging to its logo, quality stamp and typography. The business is based in Lyon, France and holds two active restaurants and a store that boasts self-manufactured goods. Designer Alessia Sistori focuses on preserving the traditional aesthetic of the family business while injecting it with notes of modernism. The creative develops a fresh new identity, whilst maintaining key aspects of the older imagery. This hints at recognizable details such as the red coloring and the [red-white square pattern](https://www.trendhunter.com/trends/cooper-street-snacks). Alessia Sistori strikes an artistic note with the Daniel & Denise identity redesign by decorating the jam packaging with adorable illustrations. The result really communicates the warmth of the product, a quality that is usually associated with homemade preserves. Photo Credits: [Lilly Friedeberg](https://www.lillyfriedeberg.com/) and [Marc Oortman](https://marcoortman.de/) ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 70% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Rebranding Initiatives:** Businesses are undergoing rebranding initiatives to transform their design identities and stay relevant in the market. - **Preserving Traditional Aesthetics:** Designers are focusing on preserving traditional aesthetics while bringing in elements of modernism to create a unique identity. - **Artistic Packaging Design:** Packaging designs are incorporating artistic elements such as illustrations to communicate the warmth and quality of the product. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore rebranding initiatives to update their packaging designs and enhance brand perception. - **Hospitality:** The hospitality industry can benefit from preserving traditional aesthetics while incorporating modern elements to create a unique and visually appealing brand image. - **Design and Marketing:** The design and marketing industry can leverage artistic packaging designs to create visually striking and engaging brand identities for their clients. ## Related on Trend Hunter - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Sugar Spread Packaging Updates](https://www.trendhunter.com/trends/fearne-and-rosie.md)