# Artistic Jam Tubes meia.duzia's Unconventional Jam Packaging Likens Food to Art By Laura McQuarrie | Published 2015-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jam-packaging References: [meiaduzia.pt](http://www.meiaduzia.pt/eng/products/raspberry-and-lime-extra-jam-with-mint) Unusual jam flavors like Raspberry & Lime, Watermelon & Strawberry and Plum, Lemon & Thyme are certainly enough to make meia.dúzia's products deserving of [special jam packaging](https://www.trendhunter.com/trends/st-dalfour). The exotic jam spreads are sold in thin tubes, which encourages sparing use of the decadent spread as an addition to [savory cooking and sweet desserts](https://www.trendhunter.com/trends/profanity-jam). Dispensed from a tube rather than scooped out of a jar, this also means fewer messes to clean up afterwards. The unusual presentation of the jam also makes it highly giftable, elevating a simple spread into an artful one that inspires chefs to get creative in the kitchen. In addition to these refreshing herbal and fruit fusions, meia.dúzia also produces a number of jams infused with alcohol, such as its Fundão Cherry Jam with Brandy and the Strawberry jam with Port Wine and Chili. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Unconventional Jam Packaging:** Unusual jam packaging in the form of thin tubes encourages sparing use and elevates the spread into an artful experience. - **Exotic Jam Flavors:** Unique and unexpected flavor combinations in jams offer a disruptive innovation opportunity in the food industry. - **Giftable Food Products:** Artful and creative food packaging makes for a highly giftable product, creating opportunities in the gift and specialty food industries. ### Who This Affects Most - **Food Packaging:** Innovative and unconventional packaging solutions for food products can drive sales and attract consumers. - **Food and Beverage:** The introduction of unique and exotic jam flavors presents a disruptive innovation opportunity in the food and beverage industry. - **Gift and Specialty Food:** Artful and giftable food products have the potential to carve a niche in the gift and specialty food market. ## Related on Trend Hunter - [Upcycled Bacon Jams](https://www.trendhunter.com/trends/tbj-gourmet-bacon-jam.md) - [Vibrant Single-Serve Jam Packs](https://www.trendhunter.com/trends/concord-grape-chia-smash-squeezables.md) - [Sensorial Lip Jellies](https://www.trendhunter.com/trends/hydra-jelly-pocket-lip-jam.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Spicy Fig Jams](https://www.trendhunter.com/trends/spicy-fig-jambal.md) - [Botanical Tea Jams](https://www.trendhunter.com/trends/worthy-jams.md) - [Artisanal Strawberry Jams](https://www.trendhunter.com/trends/oishii.md) - [Premium Strawberry Preserves](https://www.trendhunter.com/trends/strawberry-preserves.md) - [Protein-Packed Fruit Spreads](https://www.trendhunter.com/trends/proteinpacked-fruit-spread.md)