# Girl Group Clothing Collaborations Justice, the Tween Retailer, Partnered with Kid-Focused Band By Grace Mahas | Published 2020-08-11 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/jam-jr References: [billboard](https://www.billboard.com/articles/business/record-labels/9405066/columbia-jam-jr-girl-group-run-the-world) & [shopjustice](https://www.shopjustice.com/new-arrivals/run-the-world-style-picks/P-12186) RUN THE WORLD!—a new kid-friendly brand comprised of [social media influencer-artists](https://www.trendhunter.com/trends/gen-kids-clothing-brand) Jessalyn, Hayley, Kheris, and Corinne—recently partnered with tween retailer, [Justice](https://www.trendhunter.com/trends/nascar-x-justice), to launch a joint clothing collection for the band's first single 'RAINBOW.' The single's music video was recorded in a "TikTok-friendly" manner with easy-to-follow dance moves with each singer adorned in pieces from the new Justice collection. In addition to the music video promotion, each singer has a profile on the Justice webpage showcasing their favorite style choices from the collection. The collection offers vibrant, wallet-friendly pieces including floral skits, punk-rock inspired shoes, tie-dye graphic tees, and lace trim button-up shirts. The new social media-friendly format of the music video will resonate well with [Gen Z](https://www.trendhunter.com/trends/no-boundaries-1) consumers looking to engage with brands on their preferred platforms. Image Credit: Columbia Records ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 4% | Activity: 42% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Social Media-friendly Music Videos:** This trend presents opportunities for clothing brands to collaborate with music artists and create joint merchandise collections that resonate with Gen Z consumers. - **Influencer-driven Clothing Collections:** Collaborating with social media influencers-turned-artists like RUN THE WORLD! can provide brands with unique and trendy clothing options that appeal to younger audiences. - **Interactive Brand Engagements:** Creating interactive online experiences, such as showcasing artist profiles and style choices on brand websites, allows brands like Justice to connect with their target audience and drive engagement. ### Who This Affects Most - **Apparel Retail:** Apparel retailers can utilize collaborations with artists and influencers to create exclusive collections that attract younger consumers and drive sales. - **Music and Entertainment:** Artists and music companies can explore partnerships with clothing brands to expand their merchandise offerings and reach a wider audience through innovative marketing strategies. - **Social Media Platforms:** Social media platforms can provide tools and features that facilitate the creation and promotion of TikTok-friendly music videos, allowing artists and brands to capitalize on the trend and engage with their users. ## Related on Trend Hunter - [Tween-Focused Motorsport Capsules](https://www.trendhunter.com/trends/nascar-x-justice.md) - [Youth-Focused Social Campaigns](https://www.trendhunter.com/trends/claires-2.md) - [Playful Tween Cartoon Apparel](https://www.trendhunter.com/trends/justice.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Tween-Oriented Content Series](https://www.trendhunter.com/trends/claires-1.md) - [Gen Z-Approved Cartoon Streetwear](https://www.trendhunter.com/trends/bt21-1.md) - [Blind Box Fashion Collaborations](https://www.trendhunter.com/trends/cider.md) - [Label-Backed Musical Merch](https://www.trendhunter.com/trends/warner-music.md) - [Influencer-Led Kids Clothing Collections](https://www.trendhunter.com/trends/gen-kids-clothing-brand.md)