# Vintage Patterened Vino Jam Jar Wine Packaging Assumes a Nostalgic and Congenial Image By Amelia Roblin | Published 2012-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jam-jar-wine-packaging References: [thedieline](http://www.thedieline.com/blog/2012/6/1/jam-jar-sweet-shiraz.html) & [jamjarwine](http://www.jamjarwine.com/) There are many different sorts of occasions that call for a lovely glass of vino, and Jam Jar wine packaging and the beverage's brand identity assert this product as the go-to for a pleasant evening at home. [Cape Classics](https://www.trendhunter.com/trends/refreshing-hard-iced-teas) serves up this [sweet shiraz](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) and moscato under a delightfully domestic name, and in-house creative director Katie McCabe has matched it with a charming patterned label. A retro motif of circles, dots and cinched diamonds covers the display stands, the [six-pack boxes](https://www.trendhunter.com/trends/maddalena-riboli) as well as the neck and cap sheaths of each bottle. A ripe red and a cyan blue have made for deliciously vibrant color choices and add to the cute visual quality of Jam Jar wine packaging. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 53% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Wine Packaging:** Opportunity for disruptive innovation in creating nostalgic and visually appealing wine packaging designs. - **Retro Patterns:** Opportunity for disruptive innovation in incorporating retro motifs and patterns in product packaging across industries. - **Delightfully Domestic Branding:** Opportunity for disruptive innovation in building brand identities that evoke feelings of home, comfort, and nostalgia. ### Sectors Adopting This - **Wine and Beverage Packaging:** Opportunity for disruptive innovation in creating unique and visually appealing packaging designs for wine and beverage products. - **Graphic Design:** Opportunity for disruptive innovation in utilizing retro patterns and motifs in graphic design across various industries. - **Consumer Goods and Retail:** Opportunity for disruptive innovation in building brand identities that connect with consumers through nostalgic and domestic themes. ## Related on Trend Hunter - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Zesty Summertime Dining Wines](https://www.trendhunter.com/trends/jam-shed-white-blend.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Celebratory Summertime Sparkling Wines](https://www.trendhunter.com/trends/jam-shed-sparkling-ros.md) - [Wine-Infused Chocolate Packaging](https://www.trendhunter.com/trends/vine-to-bar-chocolate.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md)