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# Canned Donut-Flavored Cocktails
The Drinks Bureau Jam Doughnut Daiquiri is a Limited Time Offering

By Michael Hemsworth | Published 2025-10-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/jam-doughnut-daiquiri
References: [foodbev](https://www.foodbev.com/news/the-drinks-bureau-adds-jam-doughnut-daiquiri-to-canned-cocktails-line-up) & [thedrinksbureau](https://thedrinksbureau.com/?srsltid=AfmBOoovVZHLfD_sbdiiNk1AaIDWscSnPo1COZNgqmRGm3RwTN88fVYi)

![Canned Donut-Flavored Cocktails](https://cdn.trendhunterstatic.com/thumbs/586/jam-doughnut-daiquiri.jpeg)

The [Drinks Bureau Jam Doughnut](https://www.trendhunter.com/trends/the-drinks-bureau-cocktails) Daiquiri is a new addition to the UK-based cocktail brand's canned libation range that's crafted with taste and convenience in mind.

The cocktail is inspired by the classic flavor of a jam-filled donut to give the strawberry daiquiri recipe an update that will catch the attention of cocktail connoisseurs alike. The [canned cocktail](https://www.trendhunter.com/trends/v-rum-canned-cocktails) features a white rum recipe with notes of strawberry, lime and baked goods in every sip, and coms in 200ml cans with an 8% ABV. Shoppers in the UK can pick up the cocktail only at [Morrisons](https://www.trendhunter.com/trends/morrisons-cocktails).

The Drinks Bureau Jam Doughnut Daiquiri is priced at £2.50 and comes in the brand's new Shaker Can format that promises a perfect pour every time.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 58% | Activity: 70% | Freshness: 51%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Dessert-flavored Cocktails:** Blending dessert flavors into cocktails creates a novel beverage experience that caters to adventurous palates seeking bold taste profiles.
- **Ready-to-drink Canned Cocktails:** Single-serve canned cocktails are disrupting traditional bartending, appealing to consumers who value convenience and portability without sacrificing quality.
- **Limited Time Offerings:** Limited time offerings generate consumer excitement and urgency, driving interest and experimentation among consumers in highly competitive markets.

### Where This Applies

- **Alcoholic Beverages:** The alcoholic beverages industry is seeing a shift towards innovative flavors and formats, redefining consumer expectations and pallets.
- **Convenience Products:** Convenience products are increasingly incorporating gourmet and artisanal elements, meeting demand for upscale yet accessible lifestyle options.
- **Retail Grocery:** Incorporating on-trend products like unique canned cocktails can transform grocery retailers into tastemakers, consistently introducing customers to new and exciting products.

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- [Bar-Inspired High-ABV Cocktails](https://www.trendhunter.com/trends/funkin-cocktails-double-shot.md)
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