# Spreadable Preserves Packaging The Jam Brush Tube Streamlines the Task of Dressing Your Toast By Amelia Roblin | Published 2013-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jam-brush References: [red-dot.sg](http://www.red-dot.sg/en/online-exhibition/concept/?code=856&y=2013&c=23&a=0) You don't even have to be in a hurry to make a mess when you're preparing your [bread-based breakfast](https://www.trendhunter.com/trends/breakfast-ketchup), so the Jam Brush would be convenient on any sort of morning. Instead of buying your [fruity preserves in jars](https://www.trendhunter.com/trends/jam-vino) and scooping and spreading them with a knife, this concept proposes direct application to keep your jelly confined to the plate. Conceived by Chen Aiqing, Gao Yang, Chen Shanshan and Han Chongzan, the jam container is a transparent tube with one sealed end and a cap on the other. This lid doesn't have the usual small round opening, but rather a thin and flat nose with a slit. This makes the tip of the Jam Brush flexible so that you can [squeeze out its contents](https://www.trendhunter.com/trends/twist-tottle) and sweep them across your toast. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 63% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Direct Application Packaging:** Innovative packaging that streamlines the process of direct application of product offers opportunities for brands to stand out in the market. - **Flexible Nozzle Design:** Flexible and efficient nozzle designs on packaging offers a better user experience and reduces product waste. - **Transparent Packaging:** Transparent packaging design offers an opportunity for brands to showcase their products and offer a transparent purchase experience for customers. ### Where This Applies - **Food and Beverage Industry:** Innovative packaging designs offer opportunities for brands to provide more innovative and convenient ways of packaging their products, especially in the food industry. - **Cosmetics Industry:** Flexible and efficient nozzle designs can provide more efficient and cost-effective packaging solutions in the cosmetics industry. - **Household Cleaning Industry:** Transparent and easy-to-use packaging with a direct application designed will offer consumers a more convenient and hygienic cleaning experience for household cleaning products. ## Related on Trend Hunter - [Sandwich-Making Multitools](https://www.trendhunter.com/trends/national-peanut-butter-and-jelly-day.md) - [Spatula-Style Skincare Applicators](https://www.trendhunter.com/trends/quadpack-serenity-tube.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Upcycled Bacon Jams](https://www.trendhunter.com/trends/tbj-gourmet-bacon-jam.md) - [Grinder Cleansing Balms](https://www.trendhunter.com/trends/grinder-cleansing-balm.md) - [Protein-Packed Fruit Spreads](https://www.trendhunter.com/trends/proteinpacked-fruit-spread.md) - [Vibrant Single-Serve Jam Packs](https://www.trendhunter.com/trends/concord-grape-chia-smash-squeezables.md) - [Reimagined Peanut Butter Jars](https://www.trendhunter.com/trends/one-trick-pony-2.md) - [Squeezable Truffle Spreads](https://www.trendhunter.com/trends/trufflemania.md)