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# Androgynous Streetside Shoots
This Jalouse September 2013 Editorial is Gritty yet Feminine

By Leslie Chen | Published 2013-08-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/jalouse-september-2013
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/08/boyish-girl-moa-aberg-by-stian-foss-for-jalouse-september-2013-editorial.html) & [jalouse.fr](http://www.jalouse.fr/)

There are a lot of androgynous-themed editorials out there, but this Jalouse September 2013 photo shoot seems to get it just right with its mix of [masculine fashion and femininity](https://www.trendhunter.com/trends/contemporary-femininity).

Model Moa Aberg is the perfect muse to star in this shoot; with her large expressive eyes and enviable bone structure, she has the perfect [androgynous look](https://www.trendhunter.com/trends/shapes-we-take). Photographer Stian Foss captures her posing on the streets, leaning against concrete city walls and fences while stylist Anne Sophie Thomas dresses the model in oversized coats, baggy sweaters and boyish caps. Despite Aberg’s overall masculine exterior, she still rocks a slightly smoky eye by make up artist Anthony Preel.

Perfectly titled ‘Boyish Girl,’ this Jalouse September 2013 editorial is a fashionable mix of the two sexes coming together.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 58% | Activity: 58% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Androgynous Fashion:** Opportunity for clothing brands to design and market gender-neutral clothing options.
- **Street-style Photography:** Opportunity for photographers to capture and showcase unique urban fashion trends.
- **Gender Fluid Beauty:** Opportunity for beauty brands to create inclusive and versatile makeup products.

### Where This Applies

- **Fashion:** Opportunity for fashion designers to challenge traditional gender norms and create gender-neutral clothing lines.
- **Photography:** Opportunity for photographers to explore and document the intersection of fashion and urban culture.
- **Beauty:** Opportunity for beauty brands to cater to a diverse range of gender expressions and create products that are inclusive for everyone.

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