# Gothic Western Editorials Rosie Huntington-Whiteley Stars in Jalouse Magazine May 2014 By Vasiliki Marapas | Published 2014-05-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jalouse-magazine-may-2014 References: [wearesodroee](http://wearesodroee.com/2014/04/30/paper-dolls-or-noir/) & [jalouse.fr](http://www.jalouse.fr/) The 'Paper Dolls Or Noir' editorial for Jalouse Magazine's May 2014 issue combines the location of a Western with the aesthetic of a film noir. Victoria's Secret alum Rose Huntington-Whiteley rubs shoulders with sexy ranch hands while dressed in sophisticated, [monochromatic fashions](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) styled by Jennifer Eymere. Next to these sweaty, unkempt boys, Whiteley looks particularly elegant -- not to mention clean. However, I have a feeling she wouldn't mind rolling around in the hay with any one of them. Whiteley's strawberry blonde locks were swept back in a tousled 'do by hair stylist Steve Sollitto, while her goddess-like genes were enhanced with a subtle [smokey eye](https://www.trendhunter.com/trends/il-pranzo-campaign) by makeup artist Marcus Francis. The somber black-and-white editorial was lensed by photographer Mathieu Cesar. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Goth-western Fashion:** Opportunity for clothing companies to combine traditional Western clothing with Victorian gothic aesthetics, creating a Western-inspired subculture. - **Monochromatic Styling:** Opportunity for stylists to explore contrasting black-and-white styling, playing with texture and silhouette to create a unique visual narrative. - **Goddess Makeup:** Opportunity for makeup artists to experiment with smokey eyes and subtle highlighting in order to create an ethereal, glowing aesthetic. ### Who This Affects Most - **Fashion:** The fashion industry can leverage this trend for opportunities in new branding, marketing and sales campaigns. - **Photography:** Photographers who specialize in stylized fashion shoots could showcase their work by leaning into trends in fashion. - **Beauty:** The beauty industry can find opportunities developing new product lines to focus on the smokey-eye style of makeup. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Juxtaposed Collab Elevated Fashion](https://www.trendhunter.com/trends/wildside-by-yohji-yamamoto.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md)