# Playful Beach Day Shoots The Jalouse June 2013 Editorial Features Watermelon Bikinis By Leslie Chen | Published 2013-05-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jalouse-june-2013 References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2013/05/spring-break-antonina-victoria-valeriya-by-charlie-engman-for-jalouse-june-2013-editorial.html) & [jalouse.fr](http://www.jalouse.fr/) This Jalouse June 2013 editorial may have been inspired by Harmony Korine's latest flick 'Spring Breakers,' but it is definitely much more tame and fashion-forward than its beer-chugging predecessor. Shot by photographer Charlie Engman, the shoot features models Antonina Vasylchenko, Victoria Tuaz and Valeriya Melnik as they enjoy a [day on the beach](https://www.trendhunter.com/trends/new-swim-collection) sunning, reading magazines and even making faux bikinis out of watermelon slices. Styled by Jennifer Eyemere, the Jalouse June 2013 series features adorable pieces like a yellow checkered cover-up, [pastel blue bikinis](https://www.trendhunter.com/trends/cloud-cups) and [floral-printed rompers](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection). The girls finish off their look with a tight bun on top of their heads and a dash of light make up. Cast in a fun, carefree and playful atmosphere, the Jalouse June 2013 editorial is a perfect collection of photos representing what summer is all about. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 72% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Watermelon-inspired Fashion:** Designing unique fashion swimsuits with watermelon-inspired themes can be a new trend for designers to explore. - **Colorful Resort Wear:** Creating vibrant and colorful resort wear can be a new trend for fashion houses to consider in their collections. - **Playful Beach Accessories:** Incorporating fun and playful beach accessories such as oversized beach towels, bold beach bags, and beaded jewelry can be the next big trend in beachwear fashion. ### Industries Being Reshaped - **Fashion Industry:** Fashion designers can explore creating beachwear that is more playful, colorful, and inspired by objects such as watermelons. - **Swimwear Industry:** Swimwear companies can expand their offerings by incorporating more playful and unique designs inspired by fruits like watermelon or other natural themes. - **Accessories Industry:** The accessories industry could explore incorporating more bold and playful beach bags, oversized beach towels, and beaded jewelry to complement unique designs in beachwear. ## Related on Trend Hunter - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Summery Bikini Drops](https://www.trendhunter.com/trends/frankies-bikinis-spring-2024.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Delicate Strawberry Print Bikinis](https://www.trendhunter.com/trends/pink-by-frankies-bikinis.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)