# Piquant Cocktail-Ready Tequilas Casamigas Jalapeño Tequila is Cindy Crawford-Approved By Michael Hemsworth | Published 2024-04-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jalapeo-tequila References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2024/04/cindy-crawford-creates-casamigas-jalapeno-tequila/) & [casamigos](https://www.casamigos.com) Casamigas Jalapeño Tequila is the latest expression from the brand crafted with flavor and quality in mind to help consumers elevate their favorite cocktail recipes with a touch of spice this summer. The spirit was created with Cindy Crawford and boasts an ultra-premium [Casamigos](https://www.trendhunter.com/trends/casamigos-margaritas) Blanco Tequila base, which is made with Blue Weber agave before being elevated with the spiciness of [jalapeños](https://www.trendhunter.com/trends/zarpado-reaper). Featuring a 40% ABV, the spirit is making its debut in the US market in 750ml and one-liter bottles priced at $49.99 and $60.99, respectively. Crawford commented on the new Casamigas Jalapeño Tequila saying, "As much as I love Casamigos, my go-to drink for a fun night is a skinny, [spicy Casamigos Margarita](https://www.trendhunter.com/trends/spicy-margarita-season). Casamigas Jalapeño makes it that much easier. It’s Casamigos with a kick.” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 36% | Activity: 46% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Premium Spiced Spirits:** Innovative spirits infused with unique flavors to cater to consumers seeking elevated cocktail experiences. - **Celebrity Collaborative Beverages:** Collaborative endeavors between celebrities and brands to create exclusive and trendy alcoholic beverages for the market. - **Spicy Cocktail Evolution:** The evolution of traditional cocktails to incorporate flavorful and spicy elements for a modern and adventurous drinking experience. ### Who This Affects Most - **Alcoholic Beverage:** Opportunities for brands to introduce premium spiced spirits that cater to the growing demand for unique and bold flavor profiles in the alcoholic beverage industry. - **Celebrity Branding:** Collaborative partnerships between celebrities and beverage companies present a disruptive edge in the marketing strategies of the alcoholic beverage industry. - **Cocktail Creation:** The emergence of spicy cocktail trends creates new opportunities for mixologists and bartenders to experiment with innovative flavor combinations and elevate traditional recipes. ## Related on Trend Hunter - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Vibrant Pre-Mixed Margaritas](https://www.trendhunter.com/trends/pre-mixed-margaritas.md) - [Cucumber Jalapeño Tequilas](https://www.trendhunter.com/trends/1800-cucumber-jalapeo.md) - [High-Quality Canned Margaritas](https://www.trendhunter.com/trends/picante-spicy-margarita.md) - [Tropical Tequila Mixes](https://www.trendhunter.com/trends/casamigos-drink-mixes.md) - [Spirit-Branded Cocktail Mixers](https://www.trendhunter.com/trends/casamigos-x-williams-sonoma-range.md) - [Spicy Premium Tequilas](https://www.trendhunter.com/trends/ghost-tequila.md) - [Ready-to-Sip Spicy Margaritas](https://www.trendhunter.com/trends/spicy-marg.md) - [Jalapeño-Infused Tequilas](https://www.trendhunter.com/trends/infused-tequilas.md)