# Spicy Sourdough Burgers Burger King is Selling the New Jalapeño Sourdough King in Kentucky By Katherine Pendrill | Published 2018-03-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jalapeo-sourdough-king References: [chewboom](http://www.chewboom.com/2018/03/15/new-jalapeno-sourdough-king-spotted-at-burger-king/) Sourdough has become an increasingly popular bread choice among consumers and now the tangy dough is being used to elevated [Burger King's](https://www.trendhunter.com/trends/peppercorn-king) new [Jalapeño](https://www.trendhunter.com/trends/cheesy-jalapeo-bacon-quarter-pounder-with-cheese) Sourdough King burger. While the new dish is not yet available nationwide, the spicy combination is sure to be a hit among consumers. The Jalapeño Sourdough King is a new menu item that is currently being tested at select location in Kentucky. Just as its name suggests, the Jalapeño Sourdough King features a flame-grilled beef burger patty topped with jalapeño peppers, a slice of cheese, and a tangy sauce. The whole thing is served on two toasted, sourdough rounds for extra bite. With brands such as [Subway](https://www.trendhunter.com/trends/ghost-pepper-bread) testing croissants and Panera Bread offering brioche buns, it is no surprise that Burger King is making its own foray into the world of high-end bread. Image Credit: *Chew Boom.* ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 50% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Rise of Gourmet Bread Choices:** The increasing popularity of unique bread choices presents an opportunity for innovative menu items like the Jalapeño Sourdough King burger. - **Spice Fusion in Fast Food:** Combining spicy flavors with fast food classics can create a unique and enticing dining experience for consumers. - **Regional Menu Testing:** Testing new menu items in specific regions allows for targeted feedback and customization before nationwide release. ### Sectors Adopting This - **Fast Food:** Fast food chains can capitalize on the trend of gourmet bread choices by introducing unique and distinctive menu items. - **Bakery:** Bakeries can explore the demand for specialty breads and collaborate with fast food chains to supply unique bread options. - **Food Service Equipment:** Innovative food service equipment can help in toasting and grilling bread to perfection, enhancing the overall dining experience in fast food establishments. ## Related on Trend Hunter - [Sourdough Burger Sandwiches](https://www.trendhunter.com/trends/roy-rogers.md) - [Double Sourdough Bun Burgers](https://www.trendhunter.com/trends/double-bacon-sourdough-jack.md) - [Parmesan Sourdough Bacon Burgers](https://www.trendhunter.com/trends/parmesancrusted-sourdough-cheeseburger.md) - [Hot Sauce-Infused Sourdough Sandwiches](https://www.trendhunter.com/trends/sourdough-sandwiches.md) - [Melty Sourdough Sandwiches](https://www.trendhunter.com/trends/bacon-sourdough-melts.md) - [Flavorful Peppercorn Burgers](https://www.trendhunter.com/trends/peppercorn-king.md) - [Saucy Crispy Onion Burgers](https://www.trendhunter.com/trends/crispy-onion-whopper.md) - [Saucy Horseradish QSR Burgers](https://www.trendhunter.com/trends/zesty-horseradish-king.md) - [Piquant Value-Focused Cheeseburgers](https://www.trendhunter.com/trends/burger-king-angry-cheeseburger.md)