# Indulgent Appetizer Chips The Lay's Bacon-Wrapped Jalapeño Popper Chips are Exclusively at Walmart By Michael Hemsworth | Published 2017-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jalapeo-popper References: [brandeating](http://www.brandeating.com/2017/07/new-lays-bacon-wrapped-jalapeno-popper-flavored-potato-chips-are-exclusive-to-walmart.html) The Lay's Bacon-Wrapped Jalapeño Popper Chips are now available for purchase exclusively from Walmart and come as an indulgent appetizer-inspired snack to pick up this summer. The limited-edition chips came about from the brand's 'Do Us A Flavor' campaign that takes place each year in order to let consumers choose the next flavor that the brand will create. The flavor, however, didn't make it into the finals for the contest yet was picked up by Walmart given the distinctly complex taste it can offer. The Lay's Bacon-Wrapped Jalapeño Popper Chips are another release from a snack brand that mimics the taste of a niche food product in order to keep consumers interested in classic products. This increases relevancy for something that has been around for years to reinvigorate interest and spike social media conversation. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Indulgent-appetizer Chips:** Snack brands are releasing chips that mimic the taste of a niche food product to reinvigorate interest in classic products. - **Do-us-a-flavor Campaigns:** Consumer-driven campaigns such as 'Do Us A Flavor' can yield unexpected flavors that brands can leverage for limited edition releases. - **Niche-food-inspired Products:** Creating products inspired by niche foods can offer unique flavors and increase social media conversation. ### Who This Affects Most - **Snack Manufacturing:** Snack brands can leverage limited edition releases to keep consumers interested and create buzz around their products. - **Retail:** Retailers like Walmart can offer exclusive products to drive foot traffic and sales. - **Food and Beverage:** The trend of creating products inspired by niche foods provides opportunities for innovation in the food and beverage industry. ## Related on Trend Hunter - [Fan-Made Snack Chip Flavors](https://www.trendhunter.com/trends/lays-chips-flavors.md) - [Sandwich-Flavored Snack Chips](https://www.trendhunter.com/trends/new-lays-chips.md) - [Regionally Inspired Potato Chips](https://www.trendhunter.com/trends/lays-flavor-that-hits-home.md) - [QSR Brand Potato Chips](https://www.trendhunter.com/trends/jimmy-chips.md) - [Sweet Breakfast-Inspired Chips](https://www.trendhunter.com/trends/ihop-4.md) - [Experimental Snack Chip Flavors](https://www.trendhunter.com/trends/lays-flavor-swap.md) - [Tangy Heat Snack Chips](https://www.trendhunter.com/trends/lays-hot-sauce.md) - [All-Dressed Kettle Chips](https://www.trendhunter.com/trends/kettle-cooked-ruffles.md) - [Game Day Snack-Inspired Chips](https://www.trendhunter.com/trends/lays-kettle-cooked-buffalo-chicken-dip.md)