# Piquant Bean-Based Side Dishes The SER!OUS BEAN CO Jalapeño & Bacon Beans are Satisfying By Michael Hemsworth | Published 2020-04-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jalapeo-bacon-beans References: [preparedfoods](https://www.preparedfoods.com/articles/123713-serous-bean-jalapeno-bacon) & [seriousbeanco](http://seriousbeanco.com/) The SER!OUS BEAN CO Jalapeño & Bacon Beans have been created in partnership with sports and entertainment brand [Dude Perfect](https://www.trendhunter.com/trends/the-mountain-dude) to offer a tasty, satisfying side dish for consumers. Set to hit retail shelves starting May 2020, the beans feature a mild Texas-style sweet heat flavor that is perfect for consumption on its own, incorporated into a recipe or as a side dish. The SER!OUS BEAN CO Jalapeño & Bacon Beans will feature a suggested retail price point of $1.68 to make them a cost-effective option for consumers to pick up and are focused on a high-quality recipe. This includes an ingredients list that's free from high-fructose corn syrup, artificial flavors and colors, while the packaging consists of a [shelf-stable can with a pull-top lid](https://www.trendhunter.com/trends/seasoned-legumes) for easy access. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 12% | Activity: 15% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Bean-based Side Dishes:** Opportunity for innovation in creating flavorful, plant-based side dishes using beans as the main ingredient. - **Sports and Entertainment Brand Collaborations:** Opportunity for collaborations between food brands and sports/entertainment brands to create unique and satisfying food products. - **Cost-effective and High-quality Food Options:** Opportunity to develop affordable yet high-quality food options that are free from artificial ingredients and offer a convenient packaging design. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore new recipes and product lines featuring beans as the star ingredient. - **Sports and Entertainment:** Sports and entertainment companies can venture into food collaborations to expand their brand offerings and reach a wider audience. - **Packaging and Canning:** The packaging industry can research and develop cost-effective and convenient packaging solutions for food products, such as pull-top lids for cans. ## Related on Trend Hunter - [Nutritionally Focused Canned Beans](https://www.trendhunter.com/trends/serous-bean-co-organic-beans.md) - [Gourmet Baked Beans](https://www.trendhunter.com/trends/gourmet-baked-beans.md) - [Canned Plant-Based Bean Meals](https://www.trendhunter.com/trends/bean-meals.md) - [Gourmet Canned Beans](https://www.trendhunter.com/trends/heyday-canning-co.md) - [Mexican Canned Beans](https://www.trendhunter.com/trends/vegan-refried-bean.md) - [Baked Bean Snacks](https://www.trendhunter.com/trends/selects-baked-navy-bean.md) - [Drain-Free Pouch-Packaged Beans](https://www.trendhunter.com/trends/merchant-gourmet-product.md) - [Heat-and-Eat Jarred Bean Meals](https://www.trendhunter.com/trends/biona-world-bean-meals.md) - [Hot Honey Baked Beans](https://www.trendhunter.com/trends/bushs-grillin-beans-hot-honey.md)