# Virtual Scavenger Hunt Giveaways Jake's Diapers Hosted a Virtual Contest With Gift Card Prizes By Jana Pijak | Published 2020-05-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/jakes-diapers References: [nbc26](https://www.nbc26.com/news/local-news/jakes-diapers-host-virtual-scavenger-hunt-chance-to-win-50-gift-card) Jake's Diapers recently launched an [interactive virtual scavenger hunt](https://www.trendhunter.com/trends/online-10k-challenge), hosted from May 18th to May 22nd. Named, the 'Hope & Hygiene Scavenger Hunt,' the event gives participants the chance to win a $50 gift card from the brand and aims to raise funds for those in need. In particular, the brand will be purchasing diapers and other [hygiene products](https://www.trendhunter.com/trends/huggies1) that it will donate to charitable partners. “Usually between Mother’s Day and Father’s Day we host the 'Great Cover Up Diaper Drive' to collect financial and hygiene product donations, but obviously, this year is a little different, so we came up with a fun way to partner with local businesses, engage the community and raise funds at the same time," said Jake's Diapers Executive Director Stephanie Bowers about the initiative. The brand is partnering with local businesses in Wisconsin and aims to impact those in need in a positive way during the ongoing COVID-19 pandemic. Image Credit: Jake's Diapers ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Virtual Scavenger Hunt Contests:** Businesses can host interactive and engaging virtual scavenger hunt contests to increase brand awareness, build stronger customer relationships, and raise funds for charitable causes. - **Gift Card Giveaways:** Offering gift card giveaways can help businesses attract and retain customers, increase sales, and generate positive word-of-mouth marketing. - **Online Fundraising Events:** Creating innovative online fundraising events like scavenger hunts can help businesses support charitable causes, increase brand recognition, and boost customer loyalty. ### Who This Affects Most - **Nonprofit Organizations:** Nonprofit organizations can leverage scavenger hunt contests and gift card giveaways to increase donations, build positive relationships with supporters, and raise awareness about their cause. - **Retail Industry:** Retail businesses can use gift card giveaways and scavenger hunt contests to attract new customers, increase sales, and build brand loyalty. - **Event Management:** Event management companies can help businesses plan and execute engaging and effective virtual fundraising events like scavenger hunts, while providing a unique and memorable experience for participants. ## Related on Trend Hunter - [Philanthropic Diaper Partnerships](https://www.trendhunter.com/trends/healthybaby1.md) - [Charity Contest Campaigns](https://www.trendhunter.com/trends/charity-contest.md) - [Digital-First Scavenger Hunts](https://www.trendhunter.com/trends/chipotle-8.md) - [Student-Focused Hand Washing Ads](https://www.trendhunter.com/trends/happy-hands-contest.md) - [Health-Focused Scavenger Hunts](https://www.trendhunter.com/trends/mucinex-scavenger-hunt.md) - [Hygiene-Focused Fundraisers](https://www.trendhunter.com/trends/hygiene-for-hope.md) - [Fragrance Scavenger Hunts](https://www.trendhunter.com/trends/peachy-scavenger-hunt.md) - [Cheeky Sports-Inspired Diaper Campaigns](https://www.trendhunter.com/trends/huggies1.md) - [Travel-Focused Summer Campaigns](https://www.trendhunter.com/trends/national-sweepstakes.md)