# Shape-Focused Candy Branding Imagery Used for Jake VitaminCandy Packaging Creatively Triangular By Meghan Young | Published 2016-04-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jake-vitamincandy References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/04/jake-vitamincandy-concept.html) & [behance.net](https://www.behance.net/limitless05) Look at the fruit used in this concept for Jake VitaminCandy packaging and something is amiss. A triangular orange? A triangular kiwi? That's not right. Well, it's because these odd shapes weren't inspired by he fruit itself, but the candy that's housed within the packaging. Like [old Vicks candies](https://www.trendhunter.com/trends/tic-tac-citrus-adventure), Jake VitaminCandy takes on a rounded, triangular shape. Designed by Nenad Popadic, the Jake VitaminCandy packaging takes this rounded, triangular shape and applies it to the flavor of each packet. Although it's obvious the attempt had a playful twist, in a more practical manner the designer was hoping to make the product look more delicious as well. The bright colors and crisp imagery does do that. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Triangular Candy Packaging:** The use of triangular shapes in candy packaging presents an opportunity for innovative and eye-catching branding designs. - **Fruit-inspired Candy Shapes:** Creating candies in unconventional fruit shapes introduces a playful element and offers a unique selling point for candy brands. - **Visual Representation of Flavor:** Using packaging designs that visually represent the flavor of the candy inside creates a more enticing and appealing product. ### Industries Being Reshaped - **Confectionery Industry:** Candy manufacturers can explore the use of triangular shapes and unconventional fruit-inspired candies to stand out in a crowded market. - **Packaging Design Industry:** Packaging designers can experiment with visually representative designs to enhance the appeal and perceived deliciousness of food products. - **Branding and Marketing Industry:** Branding and marketing professionals can leverage playful and innovative candy shapes and visual representations of flavor to create engaging campaigns and attract customers. ## Related on Trend Hunter - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Self-Referential Peanut Packaging](https://www.trendhunter.com/trends/planters-peanuts.md) - [Accessible Health-Focused Packaging](https://www.trendhunter.com/trends/nutrition-information-label.md)