# Rowdy Playground Pictorials The Jake Shortall Open Lab Magazine Editorial is Raw By Jana Pijak | Published 2012-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jake-shortall-open-lab References: [malemodelscene.net](http://www.malemodelscene.net/editorial/jake-shortall-open-lab/) Featured in the magazine's Spring/Summer 2012 issue, the Jake Shortall [Open Lab](https://www.trendhunter.com/trends/keen-and-open-yy) editorial stars the British badboy. Sporting an abundance of [street-savvy casuals](https://www.trendhunter.com/trends/diary-1999), Jake is a vision in youthful wardrobe selects inspired by an English punk-rock aesthetic. From comfy pullovers and color-blocked shirts to oversized kilts, this rowdy and raw shoot is spontaneous and filled with personality. Styled by Open Lab's fashion director Nickque Patterson, Jake is a vision in [statement logo tees](https://www.trendhunter.com/trends/landon-barker-and-cheap-monday), vibrant shorts and low-rise trousers. Photographed by Diana Chire, the Jake Shortall Open Lab editorial features gritty portraits lensed in a playground setting. The model stands, lounges and jumps in a fun shoot that will remind you of the freedom of your childhood days. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Street Style Photo Shoots:** Opportunities abound for fashion magazines and brands to showcase their clothing lines in dynamic, outdoor settings. - **Punk-inspired Fashion:** Designers can capitalize on the renewed interest in punk rock fashion by creating styles that riff on the classic era while still incorporating modern elements. - **Grungy Youthful Attire:** There is a growing demand for clothing lines that lean into the rebellious, experimental looks of punk rock and grunge while still retaining their own unique style and identity. ### Where This Applies - **Fashion Photography:** There is ample opportunity in the fashion industry for photographers to showcase their talent by crafting photo shoots that capture rebellious and unique styles in dynamic outdoor settings. - **Streetwear Fashion:** Clothing lines that draw inspiration from punk rock and grungy 90s fashion have the potential to appeal to younger customers who are looking for unique, expressive clothing choices. - **Youth-oriented Marketing:** Incorporating a raw, youthful aesthetic in branding and marketing campaigns can help companies appeal to a younger generation of consumers who value authenticity and individuality. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Camp-Inspired Fashion Capsules](https://www.trendhunter.com/trends/summer-outdoor.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Luxe Formal Menswear Campaign](https://www.trendhunter.com/trends/louis-vuitton-ss26.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md)