# Bandana-Clad Editorials The Jake Shortall for Hysteria Shoot Has Swagger By Jana Pijak | Published 2011-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jake-shortall-for-hysteria References: [thefashionisto](http://thefashionisto.com/jake-shortall-by-emma-gibney-for-hysteria/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed) & [homotography.blogspot](http://homotography.blogspot.com/2011/12/jake-shortall-by-emma-gibney.html) New face Jake Shortall stars in the latest street-wear editorial for Hysteria magazine. The badass shoot, lensed by photographer Emma Gibney, features bold ensembles against a bright-pink backdrop. Jake offers up tough poses while rocking gangster-inspired street-wear looks. The editorial for the London publication is fashion forward with a youthful twist. The model wears a mix of bold separates with vibrant prints and bright colors styled by Mervyn Boriwondo. Pieces like graphic tees, plaid outerwear, satin-printed jackets and heavy knits are accessorized with dynamic neckwear that features neon animal prints and electric-hued netting. The model rocks a variety of fresh and boldly hued [New York Yankees](https://www.trendhunter.com/trends/knys-fall-2025) baseball caps along with designer selects from [Adidas](https://www.trendhunter.com/trends/adidas-sneaker-1), [Versace](https://www.trendhunter.com/trends/versace-fw25) for H&M and others. This memorable shoot is sporty, comfortable and effortlessly cool. The shoot's hip-hop meets hipster vibe proves that edgy street-wear lives on. Image Credit: [Emma Gibney](https://www.emmagibney.com/) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 60% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Street-wear Fashion:** There is an opportunity to create a platform for online street-wear fashion stores or collaborations with designers. - **Youth-inspired Clothing:** The rise of youth fashion culture provides an opportunity to target the young population with affordable and unique clothing designs. - **Bold Patterns and Colors:** There is an opportunity to incorporate vibrant colors and bold prints to bring new designs and variety to clothing retail stores. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the street-wear trend by collaborating with designers to create unique and affordable collections. - **E-commerce:** The street-wear trend provides an opportunity for e-commerce platforms to target the youth market with affordable and trendy clothing designs. - **Textile Industry:** Manufacturers in the textile industry can invest in creating more vibrant and unique patterns to cater to the growing demand for bold street wear fashion. ## Related on Trend Hunter - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)