# Athletic Streetwear Shoots The Jake Shortall Dust Magazine Editorial Features Edgy Ensembles By Jana Pijak | Published 2012-01-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jake-shortall-for-dust-magazine References: [thefashionisto](http://thefashionisto.com/jake-shortall-by-thomas-lohr-for-dust-magazine/) & [inthemoment.moderndestiny](http://inthemoment.moderndestiny.com/2012/01/26/jake-shortall-by-thomas-lohr-for-dust-magazine/) The Jake Shortall for Dust Magazine editorial features athletic-inspired streetwear selects styled by Andrew Davis. This London street style editorial is lensed by photographer Thomas Lohr, who presents Dust readers with a bold photo spread that mixes edgy urban shots along with sweat-covered studio captures. From athletic sportswear styles to textured textiles, this photo series showcases a strong sense of style. Daring to be different, Jake is dressed in all over stripes, comfy athletic wear, and wide-legged parachute pants, wearing a mix of streetwear and designer selects. The model sports pieces for top labels including [Adidas](https://www.trendhunter.com/trends/zne-collection), Marni, Nike, [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists) Collection, McQ, Aqua and [Reebok Classic](https://www.trendhunter.com/trends/khakis-fallwinter-2026) among others. From sporty staples to edgy athletic wear, the Jake Shortall for Dust Magazine editorial keeps it comfortable in an effortlessly cool shoot that exudes bad-boy flair. Image Credit: Thomas Lohr ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Athletic Streetwear Fashion:** Opportunity for designers to create comfortable yet fashionable streetwear inspired by athletic wear. - **Mixing Streetwear with Designer Fashion:** Opportunity for designers to create unique fashion statements by mixing traditional designer fashion with more casual streetwear. - **Bold, Edgy Photo Shoots:** Opportunity for fashion photographers to push boundaries and create bold, unconventional photo spreads that showcase the fashion in a dynamic way. ### Industries Being Reshaped - **Apparel and Fashion:** Opportunity for fashion brands to create fashion lines that mix streetwear with designer fashion for a unique and trendy style. - **Photography:** Opportunity for photographers to showcase fashion in a bold and edgy way through photo shoots. - **Marketing and Advertising:** Opportunity for marketing and advertising agencies to create campaigns that cater to the growing trend of athletic streetwear fashion. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Athlete Celebrity Campaigns](https://www.trendhunter.com/trends/zne-collection.md) - [Function-Focused Athletic Wear](https://www.trendhunter.com/trends/welterweight-sweats.md) - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)