# Iridescently Fierce Photoshoots Jake Farra Captures a Vibrantly Dark Beauty Story By Meghan Young | Published 2015-06-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jake-farra References: [fashionising](http://www.fashionising.com/pictures/b--frosty-and-fierce-make-for-breathtaking-beauty-88803.html) & [fotograafia.ee](http://fotograafia.ee/) Jake Farra has captured an incredibly fierce photoshoot that focuses on [dark and edgy makeup](https://www.trendhunter.com/trends/clairvoyance-makeup) perfect for any time of the year. Although it would be particularly great for the fall and winter season, the [iridescent quality](https://www.trendhunter.com/trends/majestic-feathers) of the looks easily turns the model into a modern day mermaid who's ready for a night out on the town on a hot summer day. Starring Kathryn, who was styled by Candice Hannah Marcelle, the photoshoot by Jake Farra was captured in studio against a variety of different backdrops. Yet what stands out the most, aside from the [beauty looks](https://www.trendhunter.com/trends/auteur-studios-fall-2025) themselves, is the use of a simple translucent plastic sheet that makes the glossy colors stand out all the more. Jake Farra worked with beauty artist Natalie Harper to perfect the stunning looks. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Iridescent Makeup:** Opportunity for makeup and beauty brands to explore new iridescent product lines and marketing strategies. - **Edgy Beauty:** Opportunity for beauty and fashion brands to explore edgier looks and expand their target audience. - **Translucent Backdrops:** Opportunity for photography studios to experiment with the use of simple translucent plastic sheets to create impactful images. ### Where This Applies - **Beauty and Makeup:** Industry can leverage the edgy beauty trend by developing and marketing new product lines that cater to customers seeking these looks. - **Fashion:** Industry can complement the iridescent makeup trend by integrating this look into clothing designs, accessories and jewelry. - **Photography:** Industry can adopt the use of translucent plastic sheets to create photographic effects that create a unique style. ## Related on Trend Hunter - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Blue-Tonal Makeup Products](https://www.trendhunter.com/trends/kulfi.md) - [Handcrafted Flower Crown Collections](https://www.trendhunter.com/trends/handcrafted-flower-crown.md) - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md)