# Seductive Seaside Videos The Jake Davis Test Shots Film Reveals the New Collection from K-Swiss By Leslie Chen | Published 2011-06-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jake-davis-test-shots References: [hypebeast](http://hypebeast.com/2011/06/jake-davis-test-shots-mariana-dantec-shonagh-marshall/) & [vimeo](http://vimeo.com/channels/jakedavistestshots) As part of the larger Jake Davis Test Shots series, this new video made for K-Swiss from the photographer captures the stunning beauty Mariana Dantec frolicking on the beach. The clothes featured in the Jake Davis Test Shots video come from the new K-Swiss California Running Collection designed by Brendon Babenzien. Caught on a sunny beach with the wind blowing in her hair, Dantec is the perfect model to show off the casual collection. The accompanying video is also shot on city streets; showing the versatility of the brand and the people who wear it. Take a look at the Jake Davis Test Shots video and you won't be able to resist the seductive movements and sounds featured in it. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Test Shots Series:** The Test Shots series presents an opportunity for brands to showcase their collections through captivating videos. - **California Running Collection:** The California Running Collection by K-Swiss demonstrates the opportunity for disruptive innovation in the athletic apparel industry. - **Streetwear Fashion:** The Jake Davis Test Shots video highlights the growing trend of streetwear fashion and the potential for innovative designs within this market. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can benefit from adopting the Test Shots series concept to showcase their clothing lines in a visually captivating way. - **Athletic Apparel Industry:** The K-Swiss California Running Collection represents a disruptive opportunity for innovation and growth in the athletic apparel industry. - **Streetwear Industry:** The Jake Davis Test Shots video demonstrates the potential for disruptive innovation in the streetwear industry by showcasing unique designs and styles. ## Related on Trend Hunter - [Streetwear Label Expansions](https://www.trendhunter.com/trends/ksubi-unveils-kswim.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Coastal-Inspired Activewear Launches](https://www.trendhunter.com/trends/set-actives-new-drop.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Coastal-Inspired Activewear Drops](https://www.trendhunter.com/trends/set-sail.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)