# Homey In-Store Displays The JAJU Retail Spaces Consist of a Series of Lifestyle Vignettes By Katherine Pendrill | Published 2016-05-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/jaju References: [retaildesignblog.net](http://retaildesignblog.net/2016/03/17/jaju-lifestyle-store-by-pira-design-seoul-south-korea/) & [piradesign](http://www.piradesign.com/work-avenue/) To showcase its in-house lifestyle brand JAJU, [Shinsegae International](https://www.trendhunter.com/trends/arirang) teamed up with [PIRA DESIGN](https://www.trendhunter.com/trends/pira-g2) to create a series of homey retail displays. Showcased inside malls, department stores and other stops, the new spaces feature a [flexible format](https://www.trendhunter.com/trends/espacio-gdl-store) that can be adapted to different locations. Stemming from the concept of 'urban nourishment,' PIRA DESIGN created a series of lifestyle vignettes that help consumers envision themselves in different parts of the home as they shop. Each home-inspired setting is highly tactile, giving consumers an opportunity to interact and engage with the products in a hands-on way. The overall idea is to create aspirational spaces that project the essence of a modern urban lifestyle in South Korea. With many South Koreans living in cities, the unique layout of the JAJU stores demonstrates a unique way of appealing to urban consumers. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 83% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Flexible Retail Displays:** The creation of homey retail displays with a flexible format that can be adapted to different locations creates an opportunity for innovative retail designs. - **Tactile Shopping Experience:** By creating a highly tactile environment for shopping, retailers can provide their customers with a hands-on shopping experience that fully immerses and engages them with the brand and products. - **Aspirational Lifestyle Spaces:** By creating aspirational spaces that project the essence of a modern urban lifestyle, retailers can showcase their products in an environment that resonates with their target consumer base, thereby increasing sales potential. ### Industries Being Reshaped - **Retail Industry:** Retailers can benefit from incorporating flexible retail displays, tactile environments, and aspirational spaces to engage customers and differentiate themselves. - **Interior Design Industry:** Interior designers can collaborate with retailers to design immersive shopping environments that create an emotional connection between the brand and consumers. - **Marketing and Advertising Industry:** Marketers and advertisers can help retailers promote aspirational and tactile shopping environments that differentiate themselves and create a strong emotional connection with their target audience. ## Related on Trend Hunter - [Zen-Like Shopping Malls](https://www.trendhunter.com/trends/zenlike-shopping-mall.md) - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [Dynamic Light-Filled Retail Space](https://www.trendhunter.com/trends/josmo.md) - [Futuristic Commerce Spaces](https://www.trendhunter.com/trends/deji-plaza-phase-ii.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Contemporary Hanok Experiences](https://www.trendhunter.com/trends/le-labo-bukchon-hanok.md) - [Seoul-Specific Personalized Retail Experiences](https://www.trendhunter.com/trends/brand-experience-space.md) - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md)