# Booze-Infused Frozen Desserts JAJA Tequila and Tipsy Scoop Launch the Limited Cinco de Mayo Batch By Elena Rahman | Published 2022-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jaja-tequila References: [tipsyscoop](https://tipsyscoop.com/)  [JAJA Tequila](https://www.trendhunter.com/trends/delimex-x-jaja-taquitorita) and [Tipsy Scoop](https://www.trendhunter.com/trends/watermelon-margarita-sorbet) partnered to launch the limited-edition Cinco de Mayo Batch. The range will include two ice creams and two sorbets infused with JAJA Tequila. Each of the four eye-catching frozen desserts is gluten-free. The collaboration arrives ahead of Cinco de Mayo to help consumers celebrate the day with ample flavor. The uniquely infused frozen treats include the Margarita Sorbet, with a refreshing, dairy-free blend of Blanco tequila, lime, and triple sec. The Watermelon Basil Margarita Sorbet boasts a combination of fruit and citrus, while the Coconut Margarita Ice Cream is rich and sweet. Finally, the CHurro Dulce De Leche Ice Cream is made with JAJA Anejo Tequila and a decadent blend of cinnamon sugar. Image Credit: JAJA Tequila / Tipsy Scoop ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 79% | Freshness: 12% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Alcohol-infused Frozen Desserts:** The trend of infusing frozen desserts with alcohol is gaining momentum as it provides a unique flavor experience for consumers. - **Limited-edition Collaborations:** Limited-edition collaborations between brands can create excitement among consumers and increase brand awareness and sales. - **Gluten-free Frozen Desserts:** With an increasing demand for gluten-free products, creating frozen desserts that cater to this audience is a lucrative opportunity for businesses. ### Who This Affects Most - **Alcohol Industry:** Creating unique flavor combinations and collaborating with other brands can help companies in the alcohol industry stand out in a crowded market and appeal to a wider audience. - **Dessert Industry:** Incorporating different flavors and ingredients can create a more diverse menu for dessert businesses and attract consumers looking for new taste sensations. - **Gluten-free Industry:** Catering to the growing demand for gluten-free products can be a profitable opportunity for businesses to expand their customer base and tap into new markets. ## Related on Trend Hunter - [Exclusive Tequila Sorbets](https://www.trendhunter.com/trends/watermelon-margarita-sorbet.md) - [Taquito-Topped Margaritas](https://www.trendhunter.com/trends/delimex-x-jaja-taquitorita.md) - [Rum-Infused Tropical Sorbets](https://www.trendhunter.com/trends/daiquiri-sorbet.md) - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Valentine's Day-Themed Ice Creams](https://www.trendhunter.com/trends/peanut-butter-jealous.md) - [Comforting Cocktail Ice Creams](https://www.trendhunter.com/trends/hot-toddy-sorbet.md) - [Jalapeño-Infused Tequilas](https://www.trendhunter.com/trends/infused-tequilas.md) - [Boozy Cranberry Sorbets](https://www.trendhunter.com/trends/sparkling-ice-1.md) - [Alcohol-Infused Sorbets](https://www.trendhunter.com/trends/spiked-cocktail-sorbet.md)