# Record Label Lifestyle Shops The Jaime XX New York Store is Opened in Partnership With Young Turks By Jana Pijak | Published 2015-08-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jaime-xx-new-york References: [buro247](http://www.buro247.com/me/culture/news/jamie-xx-store-new-york.html) The recently opened Jaime XX New York store was flooded with music fans who wanted to get their hands on a variety of [branded merchandise](https://www.trendhunter.com/trends/bravado-x-dmx). The electronic producer and founder of indie group The XX opened the [lifestyle shop](https://www.trendhunter.com/trends/base-store) alongside his label Young Turks -- the retail space is stocked with [vinyl records](https://www.trendhunter.com/trends/samra-origins-vinyl-caf), promotional materials and a variety of Young Turks clothing pieces. Named 'Good Times' -- after the Jaime XX, Young Thug and Popcaan single of the same name -- the shop invites music lovers to experience the producer's world. In addition to its Young Turks branding, the shop's exterior facade boasts a rainbow mural that mimics the cover art for the artist's debut album 'In Color.' Located at 312 Bowery, the Jaime XX New York shop will not only appeal to die-hard fans but is also a fun destination for hip hop lovers who are familiar with the artist's more recognized hits like Drake and Rihanna's 'Take Care.' ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Why This Trend Is Growing - **Branded Lifestyle Shops:** The trend of opening lifestyle shops that sell branded merchandise is on the rise, offering a unique shopping experience for fans and generating additional revenue for artists and labels. - **Music-related Retail Spaces:** Creating retail spaces that cater specifically to music lovers allows for a curated shopping experience and builds a sense of community among fans. - **Artist-label Partnerships:** Artists and labels are increasingly collaborating to open lifestyle shops, providing a platform to showcase their brand and connect with fans in a more personal way. ### Industries Being Reshaped - **Music Retail:** The music retail industry can capitalize on the trend by collaborating with artists and labels to create unique shopping experiences for music lovers. - **Fashion and Merchandise:** The fashion and merchandise industry can benefit from artists and labels opening lifestyle shops by providing branded products and expanding their consumer base. - **Marketing and Branding:** Marketing and branding agencies can assist artists and labels in creating effective strategies for launching lifestyle shops and reaching their target audience. ## Related on Trend Hunter - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [K-POP Group Retail Pop-Ups](https://www.trendhunter.com/trends/blackpink-popup-store.md) - [Mixtape Merch Capsules](https://www.trendhunter.com/trends/echo45-sound-system.md) - [Album Merch Capsule Drops](https://www.trendhunter.com/trends/dont-tap-the-glass.md) - [Personalization-Focused Retail Concepts](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc.md) - [Pastel Palette Retail Stores](https://www.trendhunter.com/trends/aro-archive.md) - [Rapper Merch Collections](https://www.trendhunter.com/trends/bravado-x-dmx.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md)