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# Record-Label Photogs
Jaime Martinez is M.I.A.'s N.E.E.T. In-House Photographer

By Tiana Reid | Published 2010-06-24 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/jaime-martinez
References: [dazeddigital](http://www.dazeddigital.com/Photography/article/7741/1/Jaime_Martinez_x_NEET) & [neetrecordings](http://www.neetrecordings.com)

M.I.A,'s record label, N.E.E.T, has Baltimore booty-shaker Rye Rye, DJ and producer Blaqstarr and indie band Sleigh Bells signed to her music company--all pretty suitable choices. Another wolf in the pack is [photographer Jaime Martinez](https://www.trendhunter.com/trends/reporter-jacket), who is also signed to N.E.E.T.

It makes perfect sense for a visual artist to be signed to a record label for all the promotional and editorial duties that come into play when managing a musical act. "For the kind of stuff I do, it makes more sense for me to belong to something like N.E.E.T than to [photo agency](https://www.trendhunter.com/trends/22re)," said Jaime Martinez of his atypical position.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 63% | Activity: 56% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **In-house Visual Artists:** Companies across all industries can benefit from hiring in-house visual artists for promotional and editorial duties
- **Collaborative Marketing:** Companies can look to record labels as an example of successful collaborative marketing through signings of visual artists as well as musicians
- **Atypical Positions:** Exploring atypical positions and collaborations within industries can lead to fresh and innovative ideas

### Industries Being Reshaped

- **Music:** Record labels and music companies can continue to innovate by exploring alternative signings such as visual artists
- **Fashion:** Fashion companies can benefit from hiring in-house visual artists for promotional and editorial duties
- **Publishing:** Publishing companies can explore hiring in-house visual artists for book cover designs and editorial work

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