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# Whimsical Porcelain
Jaime Hayon's the ‘Fantasy Collection' is Dreamy

By Luisa Amanda Gomes | Published 2010-02-17 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/jaime-hayon-fantasy-collection
References: [sweet-station](http://www.sweet-station.com/blog/?p=10752) & [hayonstudio](http://www.hayonstudio.com/project.php?id=42)

Jaime Hayon's 'Fantasy Collection' of porcelain, clown-like aliens combines the artistic quality of the Spanish porcelain brand of [Lladro](https://www.trendhunter.com/trends/soft-blown) and those bright, playful and detailed characteristics that Jaime Hayon brings to his works of art.

There's almost an ['Alice in Wonderland'](https://www.trendhunter.com/trends/alices-adventures-collection) feel to these cute little figurines. A world of wonder and mystery has been captured in porcelain for any Lladro or Jaime Hayon enthusiast.

**Implications** - An unusual juxtaposition of two familiar things can be extremely exciting for consumers. The unlikely combination of two different items that fuse very distinct concepts or ideas allow consumers to have a fresh experience. Companies that can provide such sensations for consumers will benefit because they will be attracting individuals who share a variety of interests.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 85% | Activity: 85% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Juxtaposed Aesthetics:** Disruptive innovation opportunity: Explore the potential of combining two contrasting design styles in order to create unique and captivating products.
- **Playful Artistry:** Disruptive innovation opportunity: Tap into the market for whimsical and imaginative art pieces that evoke a sense of wonder and create a distinctive visual appeal.
- **Fusion Collectibles:** Disruptive innovation opportunity: Seamlessly integrate different collectible themes or characters to create new and exciting limited-edition pieces that appeal to a broad range of collectors.

### Sectors Adopting This

- **Home Decor:** Disruptive innovation opportunity: Incorporate unexpected design elements and playful aesthetics into home decor products to delight consumers and differentiate from traditional offerings.
- **Art and Design:** Disruptive innovation opportunity: Explore the fusion of various artistic styles and mediums to create novel and unconventional art pieces that capture the imagination of art enthusiasts.
- **Collectibles and Memorabilia:** Disruptive innovation opportunity: Introduce innovative collaborations and crossovers between different collectors' markets to create buzzworthy limited-edition items that cater to diverse fan bases.

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