# Dreamy Botanical Catalogs The JAIMALALATETE Spring Collection is Retro Infused By Jana Pijak | Published 2013-02-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jaimalalatete References: [notjustalabel](http://www.notjustalabel.com/jaimalalatete) & [notjustalabel](http://www.notjustalabel.com) The JAIMALALATETE Spring 2013 menswear collection is displayed in a [dreamy catalog](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) that is enriched with blurred imagery and a beautifully botanical backdrop. This sleek and modern collection pairs [clean silhouettes](https://www.trendhunter.com/trends/stein) with vintage eyewear accessories that bring back a past era aesthetic. Based in Munich, Germany, the label's designer Anja is known for her youthful and experimental creations. Her carefree garments explore various textile applications and prints as well as exaggerated proportions that blur gender lines. The JAIMALALATETE Spring 2013 collection highlights androgynous wardrobe staples that are showcased in a [dreamlike lookbook](https://www.trendhunter.com/trends/paranoid-fw25). Designer Anja's contemporary pieces exude an avant-garde aesthetic and are meant to be worn by both men and women who have a flair for eccentric fashions. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 77% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Blurred Imagery:** The use of blurred imagery in catalogs and lookbooks creates a dreamy aesthetic and adds an element of intrigue. - **Androgynous Fashion:** The growing trend of androgynous fashion blurs gender lines and offers unique design opportunities for designers and retailers. - **Retro Infusion:** Retro-infused designs and vintage eyewear accessories are becoming popular in contemporary fashion, providing opportunities for creative styling and collaboration. ### Industries Being Reshaped - **Fashion:** Fashion industry professionals can take advantage of the blurred imagery and androgynous fashion trends to create captivating marketing campaigns and product lines. - **Photography:** Photographers specializing in fashion and catalog shoots can incorporate blurred imagery techniques in their work to create a dreamy and captivating visual experience for viewers. - **Eyewear:** Eyewear manufacturers and retailers can explore the retro-infused designs trend to create unique and stylish eyewear accessories that cater to customers seeking a vintage aesthetic. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md)