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# Pastel Eco-Fashion
The Coral-Inspired Jai Spring 2011 Collection is Dyed with Local Produce

By Amanda Chang | Published 2010-11-04 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/jai-spring-2011-collection
References: [treehugger](http://www.treehugger.com/files/2010/11/delectable-strawberry-dyed-green-fashion-for-spring-2011-photos.php)

Eco-fashion these days have never looked so good, and the Jai Spring 2011 collection is definitely no exception. Inspired by the [beautiful coral reef](https://www.trendhunter.com/trends/coral-soaps-collection), these lovely designs have been dyed to resemble the [vibrant yet soft rainbow colors](https://www.trendhunter.com/trends/vowels-1) using locally grown fruits and vegetables!

From strawberries to leftover pulp from manufacturing beverage companies, the Jai Spring 2011 collection is truly [eco-chic](https://www.trendhunter.com/trends/earthytweens) at its finest. Check out the gallery for these adorable designs and sweet pastel colors.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 40% | Activity: 10% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Eco-fashion:** Opportunity to disrupt the fashion industry by creating sustainable and eco-friendly clothing designs.
- **Local Produce:** Opportunity to disrupt the agriculture industry by promoting the use of locally grown fruits and vegetables for dyeing fabrics.
- **Rainbow Colors:** Opportunity to disrupt the textile industry by incorporating vibrant and soft rainbow colors into fabric dyeing techniques.

### Who This Affects Most

- **Fashion Industry:** The use of locally grown produce for dyeing fabrics offers an opportunity for brands to differentiate themselves and tap into the growing market of eco-conscious consumers.
- **Agriculture Industry:** The demand for locally grown produce for eco-friendly dyeing in the fashion industry presents an opportunity for farmers to diversify their revenue streams and cater to a specialized market.
- **Textile Industry:** Incorporating rainbow colors into fabric dyeing processes can create a unique selling point for textile manufacturers and open up new avenues for creative and sustainable designs.

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