# Stealthy Snacking Jackets The Flipz Ja-HACK-et Simplifies Summertime Snacking By Laura McQuarrie | Published 2019-06-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jahacket References: [prnewswire](https://www.prnewswire.com/news-releases/ace-parenthood-with-the-must-have-flipz-ja-hack-et-designed-to-hack-summertime-movie-snacking-300866992.html) & [Flipz](http://www.Flipz.com/JaHACKet) Flipz, a snack brand that's known for its chocolate-covered pretzels, wants to equip families with the Ja-HACK-et, which is touted as "the ultimate superpower accessory" for snacking during summer movie season. The Ja-HACK-et is made with six secret pockets for "hacking" snacktime and sneaking treats into the movies. The jacket contains pockets that are large enough to stash a full bag of Flipz into the movies for sharing, plus other surprises like a family-friendly card game, wet wipes, a portable phone charger, a foldable beverage container and even its own inflatable neck pillow for the wearer. Flipz is giving fans, movie lovers and families the chance to win the feature-packed, shareable snack-focused Ja-HACK-et this summer by entering a contest before the end of the month. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Snack Hacking:** The Ja-HACK-et offers an opportunity to disrupt the snacking industry by providing a convenient and discreet way to enjoy snacks in various settings. - **Multipurpose Apparel:** The Ja-HACK-et showcases the potential for multipurpose clothing, presenting an opportunity to innovate in the fashion industry by integrating functional features into everyday garments. - **Experience Enhancement:** The Ja-HACK-et highlights the demand for enhancing the overall customer experience, allowing businesses to create innovative products and services that cater to specific needs and lifestyle choices. ### Sectors Adopting This - **Snack Food Industry:** The Ja-HACK-et presents an opportunity for the snack food industry to develop packaging and apparel solutions that enhance convenience and portability for consumers. - **Fashion Industry:** The Ja-HACK-et demonstrates the potential for the fashion industry to integrate functional features into clothing, opening avenues for disruptive innovation and new product lines. - **Entertainment Industry:** The Ja-HACK-et showcases an opportunity for the entertainment industry to create specialized experiences and merchandise that enhance moviegoers' enjoyment and convenience. ## Related on Trend Hunter - [Candy-Hiding Trick-or-Treat Bags](https://www.trendhunter.com/trends/trickortreat-bag.md) - [Snack-Inspired Roll-Top Bags](https://www.trendhunter.com/trends/cheezit-snapd-back-bag.md) - [Chocolate Covered Pretzel Bars](https://www.trendhunter.com/trends/pretzel-caramel-clusterz.md) - [Cinema-Inspired Chocolates](https://www.trendhunter.com/trends/a24-movie-chocolate.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [Comfort Food Puffers](https://www.trendhunter.com/trends/the-jacket-potato-jacket.md) - [Peanut Butter-Packed Pretzel Snacks](https://www.trendhunter.com/trends/flipz-stuffd-double-peanut-butter.md) - [Protective Snacking Pants](https://www.trendhunter.com/trends/oreida-totprotecting-pants.md) - [Deep-Fried Cookie Pretzel Snacks](https://www.trendhunter.com/trends/flipz-state-fair.md)