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# Farewell Special Edition Cars
One Last Version of the Jaguar XJ Will Be Released in the US

By Daniel Johnson | Published 2019-11-25 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/jaguar-xj1
References: [hypebeast](https://hypebeast.com/2019/11/jaguar-2019-xj-special-edition-collection-release-info) & [jaguarlandrover](https://www.jaguarlandrover.com/)

The 2019 Jaguar XJ was discontinued in July, however, the company will be making one more special-edition version of the vehicle in honor of its 50th anniversary. The ‘Jaguar XJ Collection Special Edition’ will be limited to 300 makes, each with a price point of $86,025 USD. The car is currently available in the United States, and the company stated that it will not become available in other markets.

The limited-edition XJL model is available in three different colors including 'Santori Black,' 'Yulong White,' and 'Racing Green.' It also has 20-inch wheels in Jaguar's 'Satin Grey' colorway. Special branding was included in the design, where the tread plates read ‘XJ Collection.’

Image Credit: Jaguar

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 32% | Activity: 5% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Special Edition Vehicles:** Opportunity for car manufacturers to release limited-edition versions of their models to celebrate milestones and create exclusivity.
- **Limited Availability:** Potential to create demand and exclusivity by restricting the availability of a product to a specific market.
- **Branded Design Features:** Chance for companies to incorporate special branding elements in product designs to enhance uniqueness and commemorate special occasions.

### Who This Affects Most

- **Automotive:** The automotive industry can capitalize on the trend of releasing special edition cars to generate excitement and increase sales.
- **Luxury Goods:** Luxury brands can explore the opportunity of limited availability to create a sense of exclusivity and demand among their target customers.
- **Design and Branding:** Design and branding agencies can offer their expertise in creating unique and memorable design features for special edition products.

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